Casey Keith | Entrepreneur
Semantic Depth vs Semantic Width in Content Strategy
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
Rank and Rent HVAC Websites: The No-Nonsense Beginner’s Guide
All right, before we get going, here’s the simple version. You build a site that brings in calls for HVAC work, then you “rent” that site to a contractor who wants those calls. You’re a digital landlord. They’re your tenant. They pay. You smile. Obviously there is...
Reddit v. Perplexity: How AI Search Really Works
Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...
Entity Alignment for Digital Marketers
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
Semantic Primes: A Simple Guide to NSM’s 65 Universal Concepts
Semantic primes are basically the bare-bones building blocks of every language on Earth. You can think of them like the “starter kit” for human meaning, the same handful of core words that pop up whether you’re speaking English, Japanese, or yelling directions in...
Rethinking Local SEO
The Parable of the Perfect Citation A dialogue for the modern business owner Student: I've been told that for local SEO, I need to get my business name, address, and phone number (NAP) listed on hundreds of directories, all with perfect consistency. Is this true?...