ENTITY & LOCAL SEO STRATEGIST · OXNARD, CALIFORNIA

I help local businesses become entities Google can’t ignore.

I’m Casey Keith, founder of LocalisedSEO, creator of the Treasure Map course, and host of SEO Training Camp. For over a decade I have registered client entities in Google’s Knowledge Graph, structured content for semantic search, and ranked local businesses across the United States.
Entity SEO: I define your business as a distinct entity in Google’s Knowledge Graph with structured data, consistent NAP citations, and verified entity relationships.
Semantic search: I match your content to documented search intent using NLP models including BERT and sentence embeddings, not keyword repetition.
Local visibility: I rank your business in Google Business Profile listings and Ventura County map results through local citations and geo-targeted pages.
99% annual client retention  ·  Serving local businesses since 2012

Business Information Standardization

Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one...

Google says good SEO is good GEO in the AI Search era

Google says good SEO is good GEO in the AI Search era

Every time search changes, the marketing world invents a new acronym and acts like the old rulebook has been tossed into a dumpster behind the office. Now we have GEO, AEO, AI SEO and LLM SEO. Google’s message is basically: calm down. Brands do not need a completely...

7 Modern SEO Mistakes to Avoid

7 Modern SEO Mistakes to Avoid

You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...

Article Title Types

Article Title Types

Writing an article title sounds easy until you actually have to do it. Then suddenly you are staring at eight words like they are parts left over after assembling a lawn mower. The main thing to understand is that different articles need different kinds of titles. A...

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