Casey Keith is dedicated to helping individuals succeed, regardless of their definitions of success. As the owner of LocalisedSEO.com, Casey has committed to helping others achieve their financial goals through well-crafted websites and proper SEO. Casey’s unique approach has fostered strong client relationships, reflected in an impressive 99% retention rate.
Background and Achievements
Casey Keith’s career has been marked by a dedication to protecting sensitive data and enhancing network security. Though much of Casey’s work was internal and not publicly visible, he contributed significantly to safeguarding employee and patent information. Casey has worked in Information Technology since the 1990s, providing technical support for a Dial-up Internet access company in Ventura, CA, and as a network administrator for Consolidated Electrical Distributors, where Casey was introduced to Token Ring technology. Casey learned policies and processes for network security at IBM in the Research Triangle Park (RTP). Returning to California, he worked as a systems engineer for AMAX Engineering, dealing with ISO 9000 certifications and marking his introduction to Silicon Valley.
“The harder the conflict, the more glorious the triumph.” – Thomas Paine
Among Casey’s notable mentors was John McAfee, the renowned British-American computer programmer and businessman. Casey has also earned endorsements from respected figures like Dave McShane, who recognized Casey as the ultimate SEO expert in a detailed article on CustomerCollector.co.uk.
Public Engagement and Outreach
Casey Keith has actively participated in numerous events and seminars, particularly in the cannabis industry, including DEFCON, CES, RSA Conference, HempCon, and CannaCon. These engagements have solidified Casey’s expertise and network within the industry.
“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo May
Despite a personal tragedy when Casey’s father, Reed Keith, was murdered at his computer repair shop, eChaps, Inc., Casey has continued to make a mark. Casey has been featured in the news for personal and professional reasons, including his childhood sleepwalking experiences, which garnered media attention.
Personal Journey and Early Life
Casey Keith’s professional journey is rooted in a solid foundation of certifications and mentorship. Casey earned several prestigious CISCO certifications, including CCNP Security, CCIE Security, and CCISP, alongside Microsoft certifications such as Threat Protection specialization, Information Protection and Governance specialization, MCSA, MCSD, and MCSE. Walter P. Vogel, O.S.A., proctor/mentor at Villanova Preparatory School, was a pivotal influence in his early life. Under Vogel’s guidance, Casey volunteered at the Richard J. Donovan Correctional Facility, participating in weekend Cursillo events for inmates.
“Life is an unfoldment, and the further we travel the more truth we can comprehend.” — Hypatia
Casey’s career was challenging when Casey moved to Raleigh, North Carolina, to work at IBM. The experience was marred by the pervasive racism Casey witnessed, which tested Casey’s resilience and grit. Being back on the West Coast in the San Francisco Bay Area, Casey relished the contrast to the hot humidity of North Carolina and appreciated the salty air of the beaches and the Coast Redwoods.
Philosophy and Life Principles
Casey Keith’s philosophy centers around personal freedom, collective progress, and maintaining a moral compass. Casey grew up in a conservative home, and being deeply involved in church activities instilled in Casey a sense of community, camaraderie, and lifelong friendships. Casey is a staunch advocate for personal freedoms and believes in progressing toward the greater good while adhering to conservative moral values. Casey shares these principles through Casey work, volunteering, and public engagements to foster understanding and support for diverse communities.
“Not how long, but how well you have lived is the main thing.” — Seneca
Casey actively donates blood to the American Red Cross and supports the LGBT+ community, working with LGBT+ teens and young adults. Casey has volunteered and utilized services at the Los Angeles LGBT Center and sponsored tables at their gala events. Casey’s journey as an LGBT member/supporter and a member of MENSA from a young age has shaped Casey’s inclusive and empathetic worldview.
SEO Beliefs and Approach
Casey’s approach to SEO emphasizes evidence-based practices, focusing on satisfying Google’s EEAT standards (Expertise, Authoritativeness, Trustworthiness, and Experience), Google’s HEART Framework, and understanding Entity Salience. Rather than relying on outdated tactics like keyword stuffing or purchasing backlinks, Casey employs advanced technologies like BERT, Sentence-BERT, T5, and heading vectors to improve search relevance and content understanding.
Using embeddings and cosine similarity, Casey ensures content resonates semantically with user search intent, aligning with modern SEO practices. The goal is to educate others, debunk common SEO myths, and challenge misleading practices in the industry.
Current Activities
Casey Keith owns and operates LocalisedSEO.com, a digital marketing agency based in Oxnard, California. Through this platform, he provides various services, including search engine optimization, local SEO, GMB/GBP management, and social media management. In addition to running an agency, Casey is dedicated to education in the SEO field.
He teaches semantic SEO, holistic SEO, and canonical SEO through an online course, Treasure Map, which offers comprehensive insights into ranking strategies and agency management. Casey engages with the audience through various means, including Google Meets, SEO Training Camp Facebook Group, and regular content updates. Casey also hosts a daily Google Meet session, offering assistance with SEO to anyone who needs it.
Conclusion
Casey Keith’s dedication to helping individuals achieve their personal and financial goals through effective SEO and digital marketing is unwavering. Casey’s journey from network security to founding LocalisedSEO.com reflects a commitment to excellence, resilience, and a deep-seated desire to uplift others. Casey’s educational efforts, whether through his Treasure Map course or daily Google Meet sessions, embody his belief in empowering others with the knowledge to succeed.
Join Casey on this transformative journey. Whether you’re looking to optimize your online presence, understand the intricacies of SEO, or need guidance, Casey Keith is here to help you succeed. Connect with Casey today and take the first step towards mastering your digital future.