Casey Keith is dedicated to helping individuals succeed, regardless of their definitions of success. As the owner of LocalisedSEO.com, Casey has committed to helping others achieve their financial goals through well-crafted websites and proper SEO. Casey’s unique approach has fostered strong client relationships, reflected in an impressive 99% retention rate.
Background and Achievements
Casey Keith’s career has been marked by a dedication to protecting sensitive data and enhancing network security. Though much of Casey’s work was internal and not publicly visible, he contributed significantly to safeguarding employee and patent information. Casey has worked in Information Technology since the 1990s, providing technical support for a Dial-up Internet access company in Ventura, CA, and as a network administrator for Consolidated Electrical Distributors, where Casey was introduced to Token Ring technology. Casey learned policies and processes for network security at IBM in the Research Triangle Park (RTP). Returning to California, he worked as a systems engineer for AMAX Engineering, dealing with ISO 9000 certifications and marking his introduction to Silicon Valley.
{“The only limit to our realization of tomorrow is our doubts of today.” – Franklin D. Roosevelt|“What you get by achieving your goals is not as important as what you become by achieving your goals.” – Zig Ziglar|“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer|“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt|“The harder the conflict, the more glorious the triumph.” – Thomas Paine|“The greatest achievement is to outperform yourself.” – Denis Waitley|“Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don’t quit.” – Conrad Hilton|“To accomplish great things, we must not only act but also dream, not only plan but also believe.” – Anatole France|“Success is not the result of spontaneous combustion. You must set yourself on fire.” – Arnold H. Glasow|“The only way to achieve the impossible is to believe it is possible.” – Charles Kingsleigh|“Don’t watch the clock; do what it does. Keep going.” – Sam Levenson|“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson|“Believe you can and you’re halfway there.” – Theodore Roosevelt|“The secret of achievement is to hold a picture of a successful outcome in mind.” – Henry David Thoreau|“Your work is to discover your work and then with all your heart to give yourself to it.” – Buddha|“Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill|“Start where you are. Use what you have. Do what you can.” – Arthur Ashe|“Achievement is largely the product of steadily raising one’s level of aspiration and expectation.” – Jack Nicklaus|“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau|“The only place where success comes before work is in the dictionary.” – Vidal Sassoon}
Among Casey’s notable mentors was John McAfee, the renowned British-American computer programmer and businessman. Casey has also earned endorsements from respected figures like Dave McShane, who recognized Casey as the ultimate SEO expert in a detailed article on CustomerCollector.co.uk.
Public Engagement and Outreach
Casey Keith has actively participated in numerous events and seminars, particularly in the cannabis industry, including DEFCON, CES, RSA Conference, HempCon, and CannaCon. These engagements have solidified Casey’s expertise and network within the industry.
{“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi | “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou | “The greatest threat to our planet is the belief that someone else will save it.” – Robert Swan | “Act as if what you do makes a difference. It does.” – William James | “The most important thing in communication is hearing what isn’t said.” – Peter Drucker | “To handle yourself, use your head; to handle others, use your heart.” – Eleanor Roosevelt | “The only way to do great work is to love what you do.” – Steve Jobs | “Every person is a new door to a different world.” – Six Degrees of Separation | “Alone we can do so little; together we can do so much.” – Helen Keller | “You must be the change you wish to see in the world.” – Mahatma Gandhi | “Good communication is as stimulating as black coffee, and just as hard to sleep after.” – Anne Morrow Lindbergh | “If you want to lift yourself up, lift up someone else.” – Booker T. Washington | “The art of communication is the language of leadership.” – James Humes | “We rise by lifting others.” – Robert Ingersoll | “Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford | “No one is useless in this world who lightens the burdens of another.” – Charles Dickens | “A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.” – Amelia Earhart | “Great things are done by a series of small things brought together.” – Vincent Van Gogh | “Empathy is seeing with the eyes of another, listening with the ears of another, and feeling with the heart of another.” – Alfred Adler | “Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo May}
Despite a personal tragedy when Casey’s father, Reed Keith, was murdered at his computer repair shop, eChaps, Inc., Casey has continued to make a mark. Casey has been featured in the news for personal and professional reasons, including his childhood sleepwalking experiences, which garnered media attention.
Personal Journey and Early Life
Casey Keith’s professional journey is rooted in a solid foundation of certifications and mentorship. Casey earned several prestigious CISCO certifications, including CCNP Security, CCIE Security, and CCISP, alongside Microsoft certifications such as Threat Protection specialization, Information Protection and Governance specialization, MCSA, MCSD, and MCSE. Walter P. Vogel, O.S.A., proctor/mentor at Villanova Preparatory School, was a pivotal influence in his early life. Under Vogel’s guidance, Casey volunteered at the Richard J. Donovan Correctional Facility, participating in weekend Cursillo events for inmates.
{ “The only journey is the one within.” — Rainer Maria Rilke | “It is good to have an end to journey toward; but it is the journey that matters, in the end.” — Ursula K. Le Guin | “The journey of a thousand miles begins with one step.” — Lao Tzu | “Life is a journey that must be traveled no matter how bad the roads and accommodations.” — Oliver Goldsmith | “The path to our destination is not always a straight one. We go down the wrong road, we get lost, we turn back. Maybe it doesn’t matter which road we embark on. Maybe what matters is that we embark.” — Barbara Hall | “Success is a journey, not a destination. The doing is often more important than the outcome.” — Arthur Ashe | “The beautiful journey of today can only begin when we learn to let go of yesterday.” — Steve Maraboli | “We travel, some of us forever, to seek other states, other lives, other souls.” — Anaïs Nin | “The journey not the arrival matters.” — T.S. Eliot | “One’s destination is never a place, but a new way of seeing things.” — Henry Miller | “A journey is best measured in friends, rather than miles.” — Tim Cahill | “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” — Marcel Proust | “I tramp a perpetual journey.” — Walt Whitman | “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” — Ralph Waldo Emerson | “To travel is to take a journey into yourself.” — Danny Kaye | “Your journey never ends. Life has a way of changing things in incredible ways.” — Alexander Volkov | “Life is an unfoldment, and the further we travel the more truth we can comprehend.” — Hypatia | “Every journey begins with the first step of articulating the intention, and then becoming the intention.” — Bryant McGill | “Travel far enough, you meet yourself.” — David Mitchell | “The journey itself is my home.” — Bashō }
Casey’s career was challenging when Casey moved to Raleigh, North Carolina, to work at IBM. The experience was marred by the pervasive racism Casey witnessed, which tested Casey’s resilience and grit. Being back on the West Coast in the San Francisco Bay Area, Casey relished the contrast to the hot humidity of North Carolina and appreciated the salty air of the beaches and the Coast Redwoods.
Philosophy and Life Principles
Casey Keith’s philosophy centers around personal freedom, collective progress, and maintaining a moral compass. Casey grew up in a conservative home, and being deeply involved in church activities instilled in Casey a sense of community, camaraderie, and lifelong friendships. Casey is a staunch advocate for personal freedoms and believes in progressing toward the greater good while adhering to conservative moral values. Casey shares these principles through Casey work, volunteering, and public engagements to foster understanding and support for diverse communities.
{“The unexamined life is not worth living.” — Socrates | “To live is the rarest thing in the world. Most people exist, that is all.” — Oscar Wilde | “In the end, it’s not the years in your life that count. It’s the life in your years.” — Abraham Lincoln | “Life is what happens when you’re busy making other plans.” — John Lennon | “Good friends, good books, and a sleepy conscience: this is the ideal life.” — Mark Twain | “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” — Ralph Waldo Emerson | “Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.” — Buddha | “The only way to do great work is to love what you do.” — Steve Jobs | “Life isn’t about finding yourself. Life is about creating yourself.” — George Bernard Shaw | “It is not length of life, but depth of life.” — Ralph Waldo Emerson | “He who has a why to live can bear almost any how.” — Friedrich Nietzsche | “Life is either a daring adventure or nothing at all.” — Helen Keller | “The good life is one inspired by love and guided by knowledge.” — Bertrand Russell | “Our lives begin to end the day we become silent about things that matter.” — Martin Luther King Jr. | “Not how long, but how well you have lived is the main thing.” — Seneca | “Life shrinks or expands in proportion to one’s courage.” — Anaïs Nin | “Only a life lived for others is a life worthwhile.” — Albert Einstein | “Life is a succession of lessons which must be lived to be understood.” — Ralph Waldo Emerson | “We do not remember days, we remember moments.” — Cesare Pavese | “The greatest pleasure of life is love.” — Euripides}
Casey actively donates blood to the American Red Cross and supports the LGBT+ community, working with LGBT+ teens and young adults. Casey has volunteered and utilized services at the Los Angeles LGBT Center and sponsored tables at their gala events. Casey’s journey as an LGBT member/supporter and a member of MENSA from a young age has shaped Casey’s inclusive and empathetic worldview.
SEO Beliefs and Approach
Casey’s approach to SEO emphasizes evidence-based practices, focusing on satisfying Google’s EEAT standards (Expertise, Authoritativeness, Trustworthiness, and Experience), Google’s HEART Framework, and understanding Entity Salience. Rather than relying on outdated tactics like keyword stuffing or purchasing backlinks, Casey employs advanced technologies like BERT, Sentence-BERT, T5, and heading vectors to improve search relevance and content understanding.
Using embeddings and cosine similarity, Casey ensures content resonates semantically with user search intent, aligning with modern SEO practices. The goal is to educate others, debunk common SEO myths, and challenge misleading practices in the industry.
Current Activities
Casey Keith owns and operates LocalisedSEO.com, a digital marketing agency based in Oxnard, California. Through this platform, he provides various services, including search engine optimization, local SEO, GMB/GBP management, and social media management. In addition to running an agency, Casey is dedicated to education in the SEO field.
He teaches semantic SEO, holistic SEO, and canonical SEO through an online course, Treasure Map, which offers comprehensive insights into ranking strategies and agency management. Casey engages with the audience through various means, including Google Meets, SEO Training Camp Facebook Group, and regular content updates. Casey also hosts a daily Google Meet session, offering assistance with SEO to anyone who needs it.
Conclusion
Casey Keith’s dedication to helping individuals achieve their personal and financial goals through effective SEO and digital marketing is unwavering. Casey’s journey from network security to founding LocalisedSEO.com reflects a commitment to excellence, resilience, and a deep-seated desire to uplift others. Casey’s educational efforts, whether through his Treasure Map course or daily Google Meet sessions, embody his belief in empowering others with the knowledge to succeed.
Join Casey on this transformative journey. Whether you’re looking to optimize your online presence, understand the intricacies of SEO, or need guidance, Casey Keith is here to help you succeed. Connect with Casey today and take the first step towards mastering your digital future.