I Help Businesses Grow Through Strategic Local SEO
Results speak louder than promises. Since 2012, I’ve partnered with businesses to improve their visibility, attract qualified traffic, and achieve measurable growth through strategic SEO. My clients stay with me; 99% renew their work with LocalisedSEO.com each year. That level of retention reflects the consistent, results-driven approach we build together.
Ready to strengthen your online presence? Let’s talk.
The Numbers Don’t Lie
Over twenty-five years in technology. Hundreds of campaigns delivered. One consistent goal: helping businesses succeed online.
The outcomes are clear. Local companies rank on page one of Google for competitive keywords. E-commerce brands increase organic traffic and conversions. Professional service providers fill their calendars with high-intent leads. Industry expert Dave McShane described me as “the ultimate SEO expert” in a detailed analysis published on CustomerCollector.co.uk.
But the most meaningful indicator is retention. When 99% of clients renew year after year, it’s not just satisfaction; it’s proof that the strategies we implement deliver lasting value for small and local businesses.
My SEO Philosophy: Clarity Over Hype
Much of what passes for SEO advice today is outdated or misleading.
The market is flooded with quick fixes, manipulative tactics, and short-term thinking. Keyword stuffing is obsolete. Buying backlinks risks penalties. Link farms harm domain authority. I built my reputation by doing the opposite: focusing on what Google actually rewards; EEAT (Expertise, Authoritativeness, Trustworthiness, and Experience), semantic relevance, and alignment with user intent.
I apply modern NLP technologies like BERT, Sentence-BERT, T5, and heading vectors to improve content clarity and search alignment. Using embeddings and cosine similarity, I ensure your content matches the meaning behind user queries; not just surface-level keywords. This is not speculation. It’s data-informed optimization.
The mission is straightforward: educate business owners, eliminate confusion, and implement SEO that grows sustainably.
From Systems Engineer to SEO Strategist
My foundation is in technology. I began in the 1990s, providing technical support for a dial-up internet service in Ventura, California, and later worked as a network administrator, where I managed early network systems including Token Ring.
A role at IBM’s Research Triangle Park sharpened my understanding of security, compliance, and process-driven operations. In Silicon Valley, I served as a systems engineer for AMAX Engineering, leading ISO 9000 certification efforts and learning how standardized systems deliver long-term reliability.
After retiring in 2009, I stepped away from corporate technology; only to return in 2012 with a new mission. I launched LocalisedSEO.com, applying my background in systems and strategy to solve real-world challenges in digital visibility. That transition wasn’t a career change; it was an evolution.
How I Help You Grow Online
My specialty is local SEO. Optimizing Google Business Profiles helps your business appear in local search and maps. Strategic content keeps users engaged and improves rankings. Social media strengthens community trust and brand presence.
Through the Treasure Map course, I teach semantic SEO, holistic SEO, and canonical SEO; methods rooted in Google’s guidelines and real-world performance. But learning doesn’t stop at course completion. I host daily Google Meet sessions where business owners and marketers receive free, actionable guidance; no upsells, no scripts. Just practical help.
I lead the SEO Training Camp Facebook Group, a growing community dedicated to continuous learning and accurate industry insights. Because your success isn’t separate from mine; t’s the reason this work matters.
The Personal Side
Values influence how we operate.
Raised in a conservative home with deep involvement in church community, I learned early the importance of integrity, service, and lifting others. I support personal freedom and inclusive progress, grounded in strong ethical standards. I’ve volunteered with LGBT+ youth and young adults, and I maintain a regular schedule of blood donations to the American Red Cross.
As a lifelong member of MENSA, I’ve always believed that knowledge should serve people. Intelligence without empathy has little value. My goal has never been recognition; it’s been to use expertise to help business owners navigate complexity with confidence.
Based in Oxnard, California, I understand the realities local businesses face. I’ve shared insights at industry events including DEFCON, CES, RSA Conference, HempCon, and CannaCon; connecting with innovators and building relationships that support my clients’ growth.
Ready to Improve Your Visibility in Local Search?
You have two choices. Keep experimenting with SEO tactics that don’t scale; or work with someone who’s been delivering measurable results since 2012.
Here’s what happens next:
- Schedule a free strategy session to clarify your goals
- Receive a comprehensive SEO audit of your current digital footprint
- Join my daily Google Meet sessions for ongoing support
- Enroll in the Treasure Map course to build lasting SEO capability
Businesses that grow online don’t get there by chance. They work with professionals who combine technical precision with real-world business understanding.
Let’s talk. Your next step starts with a single conversation.
Connect with me: [SEO Training Camp Facebook Group] | [Join Daily Google Meets] | casey@localisedseo.com