Casey Keith is a local search engine optimization specialist and digital marketing consultant based in Oxnard, California. He is the founder of LocalisedSEO.com, an SEO consultancy established in 2012 that serves small and local businesses throughout the United States.
Professional Background
Casey Keith’s career in technology spans more than twenty-five years, beginning in the 1990s with technical support roles for dial-up internet services in Ventura, California. His early work included network administration, where he managed legacy systems including Token Ring networks.
Keith held a position at IBM’s Research Triangle Park facility in North Carolina, where he developed expertise in security protocols and regulatory compliance. He later relocated to Silicon Valley to work as a systems engineer at AMAX Engineering, where he led ISO 9000 certification initiatives. This role reinforced his understanding of standardized processes and quality assurance in technology environments.
Following his retirement from corporate technology in 2009, Keith transitioned to digital marketing. In 2012, he launched LocalisedSEO.com, applying his systems engineering background to search engine optimization for local businesses.
Areas of Expertise
Local Search Engine Optimization
Keith specializes in local SEO, a subset of search engine optimization focused on improving visibility for businesses serving specific geographic areas. His methodology emphasizes Google Business Profile optimization, local citation management, and geo-targeted content strategies.
Semantic SEO and Natural Language Processing
Keith incorporates natural language processing technologies into his optimization approach. He applies transformer-based models including BERT (Bidirectional Encoder Representations from Transformers), Sentence-BERT, and T5 (Text-to-Text Transfer Transformer) to analyze content alignment with user search intent. His technical process involves embeddings and cosine similarity measurements to evaluate semantic relevance between web content and search queries.
Entity SEO
Keith practices entity-based search engine optimization, a methodology that treats people, places, organizations, and concepts as distinct entities within Google’s Knowledge Graph rather than as isolated keywords. Entity SEO focuses on establishing clear entity identity, building entity associations, and ensuring consistent entity representation across the web.
Key components of Keith’s entity SEO approach include:
- Entity Definition: Establishing unambiguous identity through structured data markup, consistent NAP (Name, Address, Phone) citations, and authoritative profile creation
- Entity Relationships: Building semantic connections between related entities to strengthen topical relevance and contextual understanding
- Knowledge Panel Optimization: Implementing strategies to trigger and influence Google Knowledge Panel displays for brand and personal entities
- Schema Markup Implementation: Deploying JSON-LD structured data to communicate entity attributes directly to search engines
- Entity Disambiguation: Differentiating client entities from similarly named entities through strategic content and linking patterns
This entity-centric approach complements Keith’s semantic SEO work, as both disciplines prioritize meaning and context over keyword frequency.
EEAT Implementation
Keith’s optimization philosophy centers on Google’s EEAT framework: Experience, Expertise, Authoritativeness, and Trustworthiness. He advocates for content strategies that demonstrate subject matter expertise and build domain authority through legitimate link acquisition and authoritative sourcing.
Educational Programs
Treasure Map Course
Keith developed the Treasure Map course, an SEO training program covering four primary disciplines:
- Semantic SEO: Optimization based on meaning and context rather than keyword density
- Entity SEO: Establishing entity identity within Google’s Knowledge Graph through structured data, NAP consistency, and entity relationship building
- Holistic SEO: Integration of technical, content, and off-page optimization factors
- Canonical SEO: Proper URL structure and duplicate content management
SEO Training Camp
Keith founded and moderates the SEO Training Camp Facebook Group, an online community for business owners and digital marketers seeking SEO education. The group provides ongoing discussion of search engine optimization techniques and algorithm updates.
Daily Google Meet Sessions
Keith hosts daily Google Meet sessions offering free guidance to business owners and marketers. These sessions provide real-time answers to SEO questions without enrollment requirements or sales presentations.
Industry Recognition
Dave McShane, an industry analyst writing for CustomerCollector.co.uk, described Keith as “the ultimate SEO expert” in a published assessment of his methodology and client outcomes.
Keith maintains a 99% annual client retention rate at LocalisedSEO.com, a metric he cites as evidence of sustained campaign performance and client satisfaction.
Conference Participation
Keith has participated as a speaker or attendee at several technology and industry conferences:
- DEFCON — Information security conference
- CES (Consumer Electronics Show) — Consumer technology exposition
- RSA Conference — Cybersecurity industry event
- HempCon — Cannabis industry trade show
- CannaCon — Cannabis business conference
Professional Affiliations and Memberships
Keith is a lifelong member of Mensa, the high-IQ society requiring scores at or above the 98th percentile on standardized intelligence tests.
Community Involvement
Keith engages in volunteer work supporting LGBT+ youth and young adults. He maintains a regular blood donation schedule with the American Red Cross.
Geographic Focus
Based in Oxnard, California, Keith primarily serves businesses in Ventura County and the broader Southern California region, though LocalisedSEO.com works with clients throughout the United States. His local presence informs his understanding of regional market dynamics and community-based business challenges.
Contact and Resources
- Business Website: LocalisedSEO.com
- Email: casey@localisedseo.com
- Community Group: SEO Training Camp (Facebook)
- Daily Sessions: Google Meet (public link available)
Summary
Casey Keith is a local SEO consultant whose practice combines a technical foundation in systems engineering with contemporary natural language processing techniques. His career trajectory—from network administration and IBM security compliance to ISO certification leadership and eventual SEO consultancy—reflects an evolution from infrastructure technology to digital marketing strategy. Through LocalisedSEO.com, the Treasure Map course, and daily educational sessions, Keith provides optimization services and training to small and local businesses seeking improved visibility in search engine results.