by Casey Keith | Jul 15, 2024 | SEO
SCAMPER is a tool that fosters practical, creative thinking, which is particularly useful for SEO. Originality in SEO stems from modifying and altering existing strategies. To be innovative in SEO, I view the ‘old’ in new ways. SCAMPER, an acronym for seven...
by Casey Keith | Jul 13, 2024 | Entity SEO
Entity Usage for Search Engine Optimization (SEO) refers to the modern approach of optimizing web content by focusing on entities rather than solely relying on traditional keyword methods. In this context, an entity is a distinct concept or object recognized within a...
by Casey Keith | Jul 11, 2024 | Entity SEO
Introduction to Entities in SEO Entities in SEO are fundamental elements that help search engines understand and rank content. They matter because they provide a deeper understanding of the content’s context, improving search accuracy and user experience. What...
by Casey Keith | Jun 28, 2024 | Local SEO
Local businesses face fierce competition not just on the streets but also online. Enter Local SEO – the game-changer that can propel your business to the top of local search results and drive more foot traffic through your doors. But what exactly is Local SEO, and how...
by Casey Keith | Jun 24, 2024 | SEO
Introduction to Keyword Research Keyword research is a fundamental aspect of SEO and digital marketing that involves identifying and analyzing search terms that people enter into search engines. This process helps create content that meets user needs, improves search...
by Casey Keith | May 19, 2024 | Semantic SEO
Semantic search is a data searching technique that goes beyond simply finding keywords. It aims to determine the intent and contextual meaning behind a person’s words for a search. This approach provides more meaningful search results by evaluating and...
