Local businesses face fierce competition not just on the streets but also online. Enter Local SEO – the game-changer that can propel your business to the top of local search results and drive more foot traffic through your doors. But what exactly is Local SEO, and how can you harness its power to boost your business’s online visibility? This comprehensive guide will walk you through everything you need to know about Local SEO, from its fundamental principles to advanced strategies that will give you an edge over your competitors.

Understanding Local SEO

Local SEO is the art and science of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines, often with a geographic component such as “coffee shop near me” or “best dentist in [city name].” Unlike traditional SEO, which focuses on improving your visibility on a national or global scale, Local SEO zeroes in on your specific area, making it an essential tool for businesses that serve a particular geographic location.

The importance of Local SEO for local businesses cannot be overstated. With 46% of all Google searches having local intent and 88% of consumers who do a local search on their smartphone visiting or calling a store within a day, the potential impact on your business is enormous. Local SEO helps you:

  1. Increase your visibility in local search results
  2. Attract more qualified leads who are ready to make a purchase
  3. Build trust and credibility within your community
  4. Compete more effectively with larger national brands

While traditional SEO and Local SEO share some common elements, they differ in several key aspects:

  • Local SEO focuses on promoting your business in a specific geographic area
  • It emphasizes factors like Google My Business optimization and local citations
  • Local SEO often involves different ranking factors, such as proximity to the searcher

By understanding these differences, you can tailor your strategy to maximize your local online presence and attract more customers through your doors.

Key Components of Local SEO

To effectively optimize your business for local search, you need to focus on several crucial components:

Google My Business Optimization

Your Google My Business (GMB) profile is the cornerstone of your Local SEO efforts. It’s often the first thing potential customers see when they search for your business or related services in your area. Optimizing your GMB listing involves:

  • Claiming and verifying your business listing
  • Providing accurate and up-to-date information
  • Adding high-quality photos and videos
  • Responding to customer reviews
  • Utilizing features like Google Posts and Q&A

A well-optimized GMB profile improves your visibility in local search results and provides potential customers with the information they need to choose your business.

Local Keyword Research

Just as with traditional SEO, keyword research is crucial for Local SEO. However, the focus shifts to identifying and targeting keywords with local intent. This might include:

  • Location-specific keywords (e.g., “plumber in Chicago”)
  • “Near me” searches (e.g., “pizza delivery near me”)
  • Local landmarks or neighborhoods (e.g., “dentist in Downtown LA”)

Incorporating these local keywords into your website content, meta tags, and GMB profile increases your chances of appearing in relevant local searches.

On-Page Optimization for Local Search

Optimizing your website for local search involves several key elements:

  • Including your city and state in title tags, headers, and content
  • Creating location-specific pages for each area you serve
  • Implementing local schema markup to help search engines understand your business information
  • Ensuring your NAP (Name, Address, Phone number) is consistent across your site

These on-page optimizations signal search engines that your business is relevant to local searches in your area.

Local Link Building

Building high-quality, locally relevant links to your website can significantly boost your Local SEO efforts. Some effective local link-building strategies include:

  • Partnering with other local businesses for cross-promotion
  • Sponsoring local events or charities
  • Getting listed in local business directories
  • Creating valuable, shareable content about local topics

These local links improve your search engine rankings and increase your visibility within the community.

Online Reviews and Ratings

Online reviews play a crucial role in Local SEO. They influence potential customers’ decisions and impact your local search rankings. To leverage the power of reviews:

  • Encourage satisfied customers to leave reviews on your GMB profile and other platforms
  • Respond promptly and professionally to all reviews, both positive and negative
  • Monitor your online reputation across various review platforms

By actively managing your online reviews, you can improve your Local SEO performance and build trust with potential customers.

Local SEO

The image depicts a lively local street with small businesses and cafes. Physical storefronts are combined with digital elements like search engine icons and graphs overlayed. People are walking and using their phones, illustrating the integration of online search and physical presence. This scene emphasizes the importance of local SEO for drawing customers both online and offline.

Importance of NAP Consistency

NAP stands for Name, Address, and Phone number. Maintaining consistent NAP information across the web is crucial for Local SEO success. Search engines use this information to verify the legitimacy and location of your business. Inconsistencies can confuse search engines and potential customers, potentially harming your local search rankings.

To ensure NAP consistency:

  1. Audit your online presence to identify any inconsistencies
  2. Update all online listings with accurate information
  3. Use a consistent format for your business name, address, and phone number
  4. Consider using a local citation management tool to streamline the process

Remember, even small discrepancies like “St.” vs. “Street” can impact your Local SEO performance, so attention to detail is key.

Building Local Citations

Local citations mention your business name, address, and phone number on other websites. They play a crucial role in Local SEO by helping search engines verify your business information and improve your local search rankings. Some important places to build local citations include:

  • Local business directories
  • Chamber of Commerce websites
  • Industry-specific directories
  • Local news websites
  • Social media platforms

When building citations, focus on quality over quantity. A few high-quality citations from authoritative local websites can be more valuable than numerous listings on low-quality directories.

Managing Online Directories

Online directories are a valuable source of local citations and can significantly impact your Local SEO efforts. To effectively manage your presence in online directories:

  1. Identify relevant directories for your business and industry
  2. Claim and verify your listings on major directories like Yelp, Yellow Pages, and BBB
  3. Ensure your business information is accurate and consistent across all directories
  4. Regularly audit and update your directory listings
  5. Remove or correct any duplicate listings

By actively managing your online directory presence, you can improve your Local SEO performance and make it easier for potential customers to find and contact your business.

On-Page Optimization for Local Search

Optimizing your website for local search is critical to a successful Local SEO strategy. Here are some key areas to focus on:

Localizing Website Content

To signal your relevance to local searches, incorporate location-specific content throughout your website:

  1. Create location-specific service pages for each area you serve
  2. Include local keywords naturally in your content, headings, and meta tags
  3. Write blog posts about local events, news, or topics relevant to your community
  4. Showcase local case studies or customer success stories
  5. Include a Google Map on your contact page showing your business location

Localizing your content improves your chances of ranking for local searches and demonstrates your connection to the community. You can also try my custom GPT to create a local service page.

Optimizing Title Tags and Meta Descriptions

Title tags and meta descriptions are crucial in search engine rankings and click-through rates. To optimize these elements for local search:

  1. Include your target location in your title tags (e.g., “Best Pizza in Chicago | Joe’s Pizzeria”)
  2. Use local keywords in your meta descriptions
  3. Ensure each page has a unique, compelling title and description
  4. Keep titles under 60 characters and descriptions under 160 characters
  5. Include a call-to-action in your meta description to encourage clicks

Well-crafted titles and descriptions can significantly improve your visibility and attract more local customers to your website.

Creating Location-Specific Pages

If your business serves multiple locations, creating individual pages for each location can boost your Local SEO efforts:

  1. Develop unique, detailed content for each location page
  2. Include location-specific keywords, address, and phone number
  3. Embed a Google Map showing the specific location
  4. Showcase customer reviews or testimonials from that area
  5. Highlight any location-specific services, offers, or team members

These location pages help search engines understand the areas you serve and can improve your rankings for location-specific searches.

Implementing Schema Markup

Schema markup is a code you can add to your website to help search engines better understand your content. For Local SEO, implementing local business schema can be particularly beneficial:

  1. Use LocalBusiness schema to provide detailed information about your business
  2. Include your NAP information, business hours, and accepted payment methods
  3. Mark up customer reviews and ratings
  4. Use schema for events if you host or participate in local events
  5. Implement FAQ schema for frequently asked questions about your local services

Proper schema markup implementation can enhance your search engine listings and improve your local search rankings.

Local Link-Building Strategies

Building high-quality, locally relevant links is a powerful way to boost your Local SEO efforts. Here are some effective strategies to consider:

Partnering with Local Businesses

Collaborating with other local businesses can lead to valuable link-building opportunities:

  1. Cross-promote each other’s services on your websites
  2. Guest post on each other’s blogs
  3. Create joint venture projects or events
  4. Offer complementary services and link to each other as recommended providers
  5. Participate in local business associations and link to each other’s websites

These partnerships provide valuable backlinks and help you build relationships within your local business community.

Sponsoring Local Events

Sponsoring local events is an excellent way to gain exposure and earn quality backlinks:

  1. Look for local charity events, sports teams, or community initiatives to sponsor
  2. Ensure your sponsorship includes a link back to your website
  3. Create a dedicated page on your website about the sponsorship
  4. Share your involvement on social media and encourage event organizers to do the same
  5. Follow up after the event to request any additional linking opportunities

Event sponsorship demonstrates your commitment to the community while providing valuable local link-building opportunities.

Leveraging Local Influencers

Collaborating with local influencers can help you reach a wider audience and earn authoritative backlinks:

  1. Identify influencers in your local area who align with your business values
  2. Offer them your products or services in exchange for an honest review
  3. Collaborate on creating local-focused content
  4. Sponsor their events or initiatives
  5. Engage with their content and build a relationship before pitching collaboration ideas

Remember, the goal is to create mutually beneficial relationships that provide value to the influencer’s audience while earning quality backlinks for your business.

Managing Online Reviews

Online reviews are crucial in Local SEO and can significantly impact your business’s visibility and reputation. Here’s how to effectively manage your online reviews:

Encouraging Customer Reviews

Positive reviews can boost your local search rankings and attract more customers. To encourage reviews:

  1. Ask satisfied customers to leave a review
  2. Make the review process easy by providing direct links to your review profiles
  3. Train your staff to request reviews at appropriate times
  4. Consider offering incentives, but be careful not to violate platform guidelines
  5. Use email follow-ups to request reviews after a purchase or service

Remember, the key is to make leaving a review as simple and convenient as possible for your customers.

Responding to Positive and Negative Feedback

Engaging with your reviews shows that you value customer feedback and can improve your local search performance:

  1. Respond to all reviews, both positive and negative, promptly
  2. Thank customers for positive reviews and express appreciation for their feedback
  3. Address negative reviews professionally and offer solutions to resolve issues
  4. Use negative feedback as an opportunity to showcase your customer service
  5. Avoid getting into arguments or being defensive in your responses

By responding thoughtfully to reviews, you can build trust with potential customers and potentially turn negative experiences into positive outcomes.

Monitoring Review Platforms

Staying on top of your online reviews across various platforms is essential:

  1. Set up Google Alerts for your business name to catch new mentions
  2. Regularly check popular review sites like Google, Yelp, and industry-specific platforms
  3. Consider using a review management tool to streamline the monitoring process
  4. Track your overall rating and look for trends in customer feedback
  5. Use insights from reviews to improve your products, services, and customer experience

Proactive review monitoring allows you to address issues quickly and maintain a positive online reputation.

Local SEO Tools and Analytics

You’ll need the right tools and analytics to implement and measure your Local SEO efforts effectively. Here are some essential resources:

Google Analytics for Local Insights

Google Analytics can provide valuable data about your local audience:

  1. Set up location tracking to see where your website visitors are coming from
  2. Analyze local keyword performance to identify high-performing search terms
  3. Use the Audience > Geo > Location report to understand your local market reach
  4. Track conversions from local organic search traffic
  5. Set up goals to measure specific local actions (e.g., “Get Directions” clicks)

By leveraging these insights, you can refine your Local SEO strategy and focus on the most effective tactics for your business.

Local Rank Tracking Tools

Monitoring your local search rankings is crucial for measuring the success of your Local SEO efforts:

  1. Use tools like SerpBear or Serposcop to track your local rankings
  2. Monitor rankings for your target keywords in specific locations
  3. Track your performance in local pack results and Google Maps
  4. Compare your rankings to those of local competitors
  5. Analyze ranking trends over time to identify areas for improvement

Regular rank tracking allows you to assess the impact of your Local SEO initiatives and make data-driven decisions.

Competitor Analysis for Local Markets

Understanding your local competition can help you identify opportunities and refine your strategy:

  1. Use tools like PirateSERP to analyze competitors’ local keyword strategies
  2. Monitor competitors’ Google My Business profiles for new features or content
  3. Analyze the backlink profiles

Additional Information

TermDefinitionImportance ScoreAdjacent ContextsMost Important Named EntitiesMost Essential Predicates
Local Search Engine Optimization (SEO)The process of optimizing a business’s online presence to attract more business from relevant local searches.10SEO, Digital MarketingGoogle, Bing, YahooOptimize, Rank, Improve
Google My Business (GMB)A free tool that allows businesses to manage their online presence on Google, including Search and Maps.10Local Listings, Google MapsGoogleClaim, Verify, Update
CitationAn online mention of a business’s name, address, and phone number (NAP).9Listings, DirectoriesYelp, Yellow Pages, FacebookList, Include, Maintain
NAP ConsistencyThe accuracy and uniformity of a business’s name, address, and phone number across all online platforms.9Local Listings, CitationsBusinesses, DirectoriesEnsure, Maintain, Verify
Local PackThe top three local business listings that appear in a boxed area on a Google search results page.9SERP, Google SearchGoogleAppear, Rank, Click
Organic SearchNatural, unpaid search engine results based on the relevance to the search query.8SEO, SERPGoogle, BingRank, Optimize, Appear
Schema MarkupCode that helps search engines understand the context of the content on a website.8SEO, Structured DataSchema.org, GoogleImplement, Use, Enhance
On-Page SEOOptimization of individual web pages to rank higher and earn more relevant traffic in search engines.8SEO, Website OptimizationWebsites, GoogleOptimize, Include, Enhance
Google ReviewsCustomer feedback and ratings left on a business’s Google My Business profile.9Reviews, Customer FeedbackGoogle, BusinessesCollect, Manage, Respond
Local KeywordsSearch terms that are relevant to a specific geographic area and target local customers.8Keyword Research, SEOGoogle, BingResearch, Target, Optimize
Mobile OptimizationEnsuring that a website is accessible and performs well on mobile devices.8Mobile SEO, User ExperienceGoogle, Apple, SamsungOptimize, Test, Improve
Local Link BuildingThe process of acquiring backlinks from local websites to improve a site’s search engine rankings.7SEO, Link BuildingLocal Websites, BusinessesAcquire, Build, Improve
Google Map PackThe section of Google search results that displays a map and local business listings.9Google Maps, Local SearchGoogleAppear, Rank, Click
User Experience (UX)The overall experience a user has when interacting with a website or online service.7Website Design, Mobile OptimizationUsers, DesignersImprove, Enhance, Design
Local ContentContent that is specifically created to appeal to a local audience.7Content Marketing, SEOWebsites, BlogsCreate, Publish, Target
Citation BuildingThe process of submitting a business’s NAP information to various online directories.7Citations, ListingsBusinesses, DirectoriesSubmit, Build, Verify
Google AnalyticsA web analytics service that tracks and reports website traffic.8Analytics, SEOGoogleTrack, Analyze, Report
Meta TagsSnippets of text that describe a page’s content; they don’t appear on the page itself but only in the page’s code.7SEO, On-Page SEOWebsites, Search EnginesOptimize, Include, Enhance
BacklinksInbound links from one website to another; important for SEO rankings.8Link Building, SEOWebsites, Search EnginesAcquire, Build, Improve
Local Landing PagesSpecific web pages designed to target local search queries and drive local traffic.7SEO, Website OptimizationWebsitesCreate, Optimize, Target
Google Search ConsoleA free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.8SEO, Website ManagementGoogleMonitor, Analyze, Improve
Business DirectoriesOnline platforms where businesses can list their information to help local customers find them.8Listings, CitationsYelp, Yellow Pages, TripAdvisorList, Verify, Update
Local SEO ToolsSoftware and applications designed to assist with local SEO tasks.7SEO, Digital Marketing ToolsMoz, SEMrush, BrightLocalUse, Implement, Optimize
Competitor AnalysisThe process of evaluating your competitors to gain insights into their strengths and weaknesses.8SEO, Market ResearchCompetitors, BusinessesAnalyze, Compare, Improve
Keyword ResearchThe practice of finding and analyzing actual search terms that people enter into search engines.9SEO, Content MarketingGoogle, Bing, Keyword PlannerResearch, Analyze, Target
Page Speed OptimizationThe process of improving the load time of a webpage.8Website Performance, SEOGoogle, WebsitesOptimize, Improve, Test
Local SchemaStructured data markup specifically designed to help local businesses appear in local search results.7Schema Markup, SEOSchema.org, GoogleImplement, Use, Enhance
Social Media MarketingThe use of social media platforms to promote a product or service.7Digital Marketing, SEOFacebook, Twitter, InstagramPromote, Market, Engage
Online ReviewsFeedback and ratings provided by customers on various online platforms.8Reviews, Customer FeedbackGoogle, Yelp, FacebookCollect, Manage, Respond
Local CitationsMentions of your business on other websites, including your name, address, and phone number.9Listings, SEOYelp, Yellow Pages, Local BlogsList, Verify, Maintain
SERPSearch Engine Results Page, the page displayed by search engines in response to a query by a user.9SEO, Google SearchGoogle, BingAppear, Rank, Click
Content MarketingA strategic marketing approach focused on creating and distributing valuable content.8Digital Marketing, SEOWebsites, BlogsCreate, Publish, Distribute
Local InfluencersInfluential individuals in a specific geographic area who can help promote a business.7Influencer Marketing, SEOLocal Celebrities, BloggersPartner, Promote, Engage
Google AdsAn online advertising platform developed by Google where advertisers pay to display ads.8PPC, Digital MarketingGoogleAdvertise, Bid, Optimize
User-Generated ContentContent created by users rather than brands, often seen in reviews and social media posts.7Social Media, SEOUsers, CustomersCreate, Share, Engage
Voice SearchThe use of voice recognition technology to search the internet or a specific website.7SEO, Mobile SearchGoogle Assistant, Siri, AlexaOptimize, Use, Enhance
Geo-TargetingThe method of determining the geolocation of a website visitor and delivering different content based on their location.8SEO, PPCGoogle Ads, Facebook AdsTarget, Deliver, Optimize
Mobile SearchSearches performed on mobile devices such as smartphones and tablets.8Mobile SEO, User ExperienceGoogle, Apple, SamsungOptimize, Perform, Rank
Local SEO AuditA comprehensive analysis of a local business’s online presence to identify areas for improvement.8SEO, Website AuditBusinesses, SEO ToolsPerform, Analyze, Improve
Competitive KeywordsKeywords that are difficult to rank for due to high competition.7Keyword Research, SEOGoogle, Bing, CompetitorsResearch, Analyze, Target
Local Business ListingsOnline entries of a local business’s information on directories and review sites.9Citations, SEOYelp, Yellow Pages, GoogleList, Verify, Update
Directory SubmissionThe process of submitting a website to various online directories to improve SEO.7SEO, CitationsDirectories, WebsitesSubmit, Verify, Enhance
Google MapsA web-based service that provides detailed information about geographical regions and sites around the world.9Local Search, DirectionsGoogleUse, Optimize, Navigate
Local SEO StrategyA plan of action designed to improve a local business’s search engine rankings.9SEO, Marketing StrategyBusinesses, SEO ProfessionalsDevelop, Implement, Optimize
Reputation ManagementThe practice of influencing and controlling a business’s reputation online.8Reviews, Social MediaBusinesses, CustomersManage, Enhance, Respond
Local Market AnalysisThe process of researching and analyzing the local market to understand customer needs and competition.8Market Research, SEOBusinesses, AnalystsResearch, Analyze, Understand
Google Map RankingsThe position of a business in the Google Maps search results.9Google Maps, Local SEOGoogleRank, Optimize, Improve
Anchor TextThe clickable text in a hyperlink, important for SEO and link building.7Link Building, SEOWebsites, Search EnginesUse, Optimize, Enhance
Local EventsCommunity activities and gatherings that can be leveraged for local SEO.7Event Marketing, SEOLocal Communities, BusinessesPromote, Attend, Engage
Business RatingsThe evaluation or scoring of a business’s products or services by customers.8Reviews, Customer FeedbackGoogle, Yelp, TripAdvisorRate, Review, Respond
Hyperlocal SEOSEO strategies focused on a very small geographic area, such as a neighborhood.8Local SEO, MarketingLocal Businesses, CustomersFocus, Optimize, Target
Location-Based KeywordsKeywords that include specific geographic locations to target local searches.8Keyword Research, SEOGoogle, Bing, BusinessesResearch, Target, Optimize
Click-Through Rate (CTR)The ratio of users who click on a specific link to the number of total users who view a page or email.8SEO, PPCWebsites, Search EnginesMeasure, Improve, Optimize
Google Algorithm UpdatesChanges made to the algorithm used by Google to rank websites in search results.9SEO, Google SearchGoogleAdapt, Understand, Optimize
Customer EngagementThe interaction between a business and its customers through various channels.8Social Media, ReviewsBusinesses, CustomersEngage, Interact, Enhance
Service Area Business (SAB)A business that offers services at customer locations rather than at a physical storefront.8Local SEO, Business ListingsGoogle My Business, YelpList, Verify, Manage
Business HoursThe hours during which a business is open and available to customers.7Local Listings, Customer ServiceGoogle My Business, WebsitesUpdate, Display, Verify
Branded KeywordsSearch terms that include a business’s brand name.7SEO, Keyword ResearchGoogle, Bing, BusinessesResearch, Optimize, Target
Content LocalizationAdapting content to make it relevant to a specific local audience.8Content Marketing, SEOWebsites, BlogsLocalize, Adapt, Optimize
Heatmap AnalysisA visual representation of data that shows where users click most on a webpage.7Website Optimization, UXWebsites, Analytics ToolsAnalyze, Visualize, Improve
Website TrafficThe number of visitors to a website.9SEO, AnalyticsGoogle Analytics, WebsitesMeasure, Increase, Analyze
User IntentThe goal or purpose behind a user’s search query.8SEO, Keyword ResearchUsers, Search EnginesUnderstand, Target, Optimize
Google Business ProfileThe comprehensive information about a business that appears in Google Search and Maps.9Local Listings, Google My BusinessGoogleUpdate, Manage, Verify
Image SEOThe process of optimizing images to improve a website’s SEO.7SEO, On-Page SEOGoogle, WebsitesOptimize, Compress, Tag
Customer AcquisitionThe process of gaining new customers through various marketing strategies.8Marketing, SEOBusinesses, CustomersAcquire, Convert, Retain
Review ManagementThe practice of monitoring and responding to online reviews.8Reputation Management, SEOGoogle, Yelp, FacebookMonitor, Respond, Manage
Local AdvertisingPromoting a business through local media channels to reach a local audience.8Marketing, SEOLocal Newspapers, Radio, WebsitesAdvertise, Target, Reach
Business Profile OptimizationEnhancing a business’s online profile to improve its visibility and attractiveness to potential customers.9SEO, Google My BusinessGoogle, Yelp, BingOptimize, Enhance, Update
Call TrackingThe process of tracking phone calls from potential customers to measure the effectiveness of advertising campaigns.7Analytics, SEOBusinesses, Marketing ToolsTrack, Measure, Analyze
Hyperlocal ContentContent that is highly specific to a very small geographic area.8Content Marketing, SEOLocal Blogs, WebsitesCreate, Publish, Target
Website UsabilityThe ease with which visitors can use a website.8UX, Website DesignWebsites, UsersImprove, Test, Enhance
Local Business SchemaStructured data markup that helps search engines understand information about a local business.8Schema Markup, SEOSchema.org, GoogleImplement, Use, Optimize
Website LocalizationThe process of adapting a website’s content and design for a specific local market.8SEO, Content LocalizationWebsites, BusinessesLocalize, Adapt, Optimize
Keyword DensityThe percentage of times a keyword appears on a webpage compared to the total number of words.7SEO, On-Page SEOWebsites, Search EnginesMeasure, Optimize, Adjust
Proximity to SearcherA ranking factor in local SEO that considers how close a business is to the location of the searcher.9Local SEO, Google MapsGoogle, BusinessesRank, Optimize, Target
Review SignalsThe factors that influence the ranking of a business based on its online reviews.8Reviews, SEOGoogle, Yelp, FacebookAnalyze, Improve, Respond
Google PostsUpdates that a business can post to its Google My Business profile, which appear in local search results.8Local Listings, Google My BusinessGoogleCreate, Post, Update
Location PagesDedicated web pages that provide detailed information about a business’s specific locations.8Website Optimization, SEOWebsites, BusinessesCreate, Optimize, Target
Local OutreachEfforts to engage with the local community and other businesses to improve local SEO.8Marketing, SEOLocal Businesses, CommunitiesEngage, Connect, Improve
Business AttributesAdditional details about a business that can be added to a Google My Business profile, such as amenities and services.7Google My Business, Local ListingsGoogle, BusinessesUpdate, Verify, Enhance
SEO AnalyticsThe process of tracking and analyzing data to improve SEO performance.9Analytics, SEOGoogle Analytics, SEO ToolsTrack, Analyze, Improve
Local SEO ReportsDetailed reports that provide insights into a business’s local SEO performance.8SEO, AnalyticsSEO Tools, BusinessesGenerate, Analyze, Improve
Review GenerationThe process of encouraging customers to leave reviews online.8Reviews, Customer FeedbackBusinesses, CustomersEncourage, Collect, Respond
Mobile-Friendly WebsiteA website that is designed to work well on mobile devices.9Mobile Optimization, UXGoogle, Apple, SamsungDesign, Optimize, Test
Voice Search OptimizationThe process of optimizing a website for searches performed using voice commands.7Voice Search, SEOGoogle Assistant, Siri, AlexaOptimize, Enhance, Implement
Review WidgetsTools that allow businesses to display customer reviews on their websites.7Reviews, Website DesignWebsites, Review PlatformsImplement, Display, Enhance
Negative SEOMalicious practices intended to harm a competitor’s search engine rankings.7SEO, Online SecurityCompetitors, WebsitesPrevent, Monitor, Protect
Conversion RateThe percentage of visitors to a website who complete a desired goal out of the total number of visitors.9SEO, PPCWebsites, Analytics ToolsMeasure, Improve, Optimize
Featured SnippetsSelected search results that are featured at the top of Google’s organic search results.8SEO, SERPGoogle, WebsitesAppear, Rank, Optimize
Local Influencer MarketingCollaborating with local influencers to promote a business.7Influencer Marketing, SEOLocal Celebrities, BloggersPartner, Promote, Engage
Image GeotaggingAdding geographical identification metadata to images to improve local SEO

Casey Keith
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