# Casey Keith

> Entity SEO Strategist


## Posts

- [Entity SEO in 2026: what still ranks in Google](https://caseykeith.me/entity-seo-google-search-2026/): Entity search engine optimization (SEO) in 2026 starts from one fact: Google Search is an entity-oriented retrieval system. It layers link analysis, lexical retrieval, neural matching, machine-learned quality systems, structured knowledge, multimodal understanding, and generative reasoning over a single index. That distinction matters. Google has not replaced its search engine with Gemini. It has placed generative systems on top of an older and much larger retrieval infrastructure. Crawling, indexing, canonicalization, internal links, page-level relevance, and authority still matter. Google’s documentation describes Search as a sequence of crawling, rendering, indexing, and serving. Its ranking documentation lists systems such as link analysis, neural […]
- [Write copy that follows an entity‑oriented search grammar](https://caseykeith.me/entity-oriented-search-grammar/): What will you learn about writing for entity‑oriented search? Entity‑oriented search grammar is a set of rules that let marketers write content that AI‑driven, entity‑oriented search engines can easily understand. AI engines read entities rather than keywords, so they rely on clear entity names to resolve a stable identity. The engine can map the relationship to the public knowledge graph when a sentence names each entity explicitly. Simple declarative structures therefore supply the contextual signals that entity‑oriented search values. You learn that clear entity names reduce ambiguity and increase entity signals for AI retrieval. You discover how to craft sentences that […]
- [HIPAA compliance checklist for web developers](https://caseykeith.me/hipaa-compliance-checklist/): Your website’s HIPAA compliance rests on three layers of control: administrative safeguards, technical safeguards, and browser-based security, backed by documentation that proves each control works. Browser-based security is the layer most guides skip, and it’s where OCR investigations increasingly find gaps. The checklist below covers all three layers. What this guide covers Disclaimer: This guide supports educational purposes and operational readiness. It doesn’t constitute legal advice and doesn’t replace your organization’s HIPAA compliance program or counsel. Follow your legal department’s guidance and the current HHS and OCR rules and bulletins. HIPAA website checklist for 2026 Administrative safeguards Risk assessment Business Associate […]
- [The Conversion Data Google Ads Automation Actually Needs](https://caseykeith.me/conversion-data-google-ads-automation/): Google Ads automation runs on the conversion data you feed it. If that data stops at form submissions or raw revenue, you’re guiding automated bidding toward the wrong outcome. Why this matters more under automation Google Ads has automated most of the decisions advertisers used to manage directly: bidding, search-to-ad matching, ad placement, budget allocation, and even creative combinations. Advertisers still control two things Google can’t decide for them: what a campaign optimizes toward, and how the business defines success. Those two inputs carry more weight, because automated systems use them to make thousands of decisions per day that no pay-per-click […]
- [Does Traditional Guest Posting Still Matter for SEO Today?](https://caseykeith.me/guest-posting/): For years, guest posting has been treated as one of the foundational practices of search engine optimization. The conventional assumption was straightforward: publish content on authoritative third-party websites, acquire backlinks, and improve search visibility. That assumption deserves more scrutiny today. My perspective on this shift comes from a technical background rather than a traditional marketing one. My name is Casey Keith. I earned a master’s degree in computer science from Stanford University and spent years working as an engineer in Silicon Valley before becoming an agency owner. My background includes networks, databases, data science, and information retrieval: disciplines concerned with how […]
- [What the NavBoost analysis asks marketers to change](https://caseykeith.me/what-the-navboost-analysis-asks-marketers-to-change/): A new analysis of Google’s NavBoost ranking framework argues that search visibility depends heavily on what people do after they see a result and click it, not only on how well a page matches the query.  How the framework is described to work NavBoost is described as reordering results by combining aggregated interaction signals, including clicks, dwell time and navigation behavior, with topical context. Those signals accumulate, so behavior recorded against a result can affect where that result appears later. The analysis calls this a feedback loop, which means the thing being measured is not relevant in the abstract but whether […]
- [Business Information Standardization](https://caseykeith.me/business-information-standardization/): Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one dependable version of the business identity. The process covers more than the familiar NAP elements of business name, address, and phone number. I also needed to align the website URL, email address, opening hours, business category, suite number, postal code, tracking information, and formatting conventions. This consistency improves clarity for customers, reduces operational errors, and supports Local SEO. Search engines compare business information across multiple […]
- [Ahrefs faces questions over data sources and accuracy of SEO estimates](https://caseykeith.me/ahrefs-faces-questions-over-data-sources-and-accuracy-of-seo-estimates/): Ahrefs, a widely used search engine optimization (SEO) platform, is facing scrutiny over how it combines public data, proprietary web crawling, and statistical modeling to produce metrics sold through its subscription services. The company provides estimates and scores covering search volume, website traffic, backlinks, keyword difficulty, and domain authority. Ahrefs operates its own web crawler and maintains large databases. Critics argue that some of the raw information underlying its products is also available through Google tools, open-web repositories, and other outside sources. Google provides approved advertisers and developers with keyword ideas, approximate monthly search volumes, advertising competition data, and estimated bid […]
- [Google says good SEO is good GEO in the AI Search era](https://caseykeith.me/google-says-good-seo-is-good-geo-in-the-ai-search-era/): Every time search changes, the marketing world invents a new acronym and acts like the old rulebook has been tossed into a dumpster behind the office. Now we have GEO, AEO, AI SEO and LLM SEO. Google’s message is basically: calm down. Brands do not need a completely separate strategy for generative engines, answer engines or large language models. The same solid SEO practices that worked before are still the best foundation for showing up in AI-powered search results. Brendon Kraham, Google’s vice president of Search and Commerce Global Ads Solutions, laid out five recommendations for marketers adjusting to features such […]
- [Google Revises Crawl Budget Guide With More Precise Language and Expanded Guidance](https://caseykeith.me/google-revises-crawl-budget-guide-with-more-precise-language-and-expanded-guidance/): Google has updated its crawl budget documentation, which matters mostly to people running websites big enough to have more URLs than some towns have residents. The revised Google crawl budget guide, last updated July 22, 2026, explains how crawl capacity and crawl demand affect the number of URLs Google can crawl and the number it actually wants to crawl. Those are not always the same thing. A site can have enough server capacity to handle more crawling, but Google may still decide there is not enough demand for the content. Having room in the warehouse does not mean more orders are […]
- [7 Modern SEO Mistakes to Avoid](https://caseykeith.me/7-modern-seo-mistakes-to-avoid/): You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts that define the subject reads as incomplete. Cover the entity and its known relationships, not a target string. You bury your main subject among unrelated tangents A page ranks for a topic only when the system reading it can tell which entity the page is about. Scatter your core subject across paragraphs about adjacent topics, and […]
- [Article Title Types](https://caseykeith.me/article-title-types/): Writing an article title sounds easy until you actually have to do it. Then suddenly you are staring at eight words like they are parts left over after assembling a lawn mower. The main thing to understand is that different articles need different kinds of titles. A blog post is trying to interest or help the reader. A news article needs to explain what happened. A press release announces something an organization did. A case study proves that a solution produced results. A how-to guide promises to teach the reader a specific task. Here is the basic breakdown: Article type Dominant […]
- [Do Google Clicks Affect Rankings?](https://caseykeith.me/do-google-clicks-affect-rankings/): Everybody who has spent more than ten minutes around SEO people has heard some version of this debate: do Google clicks affect rankings? People argue about this constantly. One person says Google absolutely uses clicks as a ranking factor. Another says that’s nonsense. Then somebody pulls up an old patent or court document and suddenly everybody is talking like they work inside Google Search. Meanwhile, normal business owners are just trying to figure out why their local competitor still outranks them with a website that looks like it survived three recessions. So here’s the actual situation. “Google definitely uses clicks as […]
- [How to Build SEO Agent Skills That Actually Work](https://caseykeith.me/how-to-build-seo-agent-skills/): Everybody loves talking about AI agents right now. Every software company on earth has apparently discovered the phrase “autonomous workflow” in the last six months, and now we’re all supposed to believe a chatbot is one update away from replacing an entire operations team. Meanwhile, most people trying to build AI-powered SEO systems are sitting there watching their shiny new agent confidently invent page titles, loop itself into oblivion, or recommend deleting half the website because it misunderstood a redirect. So yeah. There’s a little gap between the marketing demos and reality. The weird thing is the problem usually is not […]
- [Semantic Triple for SEO](https://caseykeith.me/semantic-triple-for-seo/): All right, so let’s talk about something that sounds super nerdy but might actually be the secret sauce to getting your content noticed by Google: semantic triples. You’ve probably written a blog post before that felt amazing, clean sentences, perfect grammar, all the keywords, but when you check the rankings? Crickets. You’re sitting there wondering, “What does Google even want from me?” Spoiler alert: Google wants facts, not fluff. It’s done playing word bingo with keywords. These days, it’s digging for something called semantic triples… which, yeah, sounds like a new Olympic sport, but it’s actually how Google figures out what’s […]
- [Why Entity SEO Matters More Than Keywords](https://caseykeith.me/why-entity-seo-matters-more-than-keywords/): You know, there’s a moment in this industry where you finally understand why entity SEO matters more than keywords, and it’s usually not during a conference keynote or a tool demo. It’s when you’re staring at a keyword report after a so-called “good” update and realizing none of it explains what actually just happened. Rankings moved, traffic shifted, the charts did their little dance, and yet you’re sitting there thinking, “I did everything right, so why does this still feel like guessing?” That’s not you failing at SEO. That’s you bumping into the limits of a keyword-first way of thinking. And […]
- [What Service Businesses Get Wrong About Informational Articles](https://caseykeith.me/informational-articles-for-service-business/): Writing informational articles for a service business seems straightforward… until you realize most businesses get it completely wrong. It’s not wrong. But the way most businesses execute it? Completely off base. In a recent SEO Training Camp session, Casey Keith addressed this exact problem after a member asked about using informational content to grow topical authority for a service-based business. The answer flips conventional thinking on its head. The Mistake Most Service Businesses Make Here’s what typically happens. A local SEO agency decides to build topical authority. They research People Also Ask questions, find keywords, and start pumping out articles like […]
- [The Psychology of Persuasive Marketing: Converting Behavioral Insights into Campaign Success](https://caseykeith.me/persuasive-marketing/): Psychology of persuasive marketing is what separates “we spent a lot on ads” from “we actually made money.” You already know this in your gut every time a stupid ad hooks you and you hate that it worked. Understanding Your Audience’s Perception Audience perception is what decides whether your ad sounds helpful or annoying. You see the same thing in real life. One friend gives you advice and you think, “Thanks, I needed that.” Your dad gives you the same advice and you think, “Relax, old man.” Your customer does the same thing with your brand.Their beliefs, values, favorite labels, and […]
- [NLP vs NLU vs NLG](https://caseykeith.me/nlp-vs-nlu-vs-nlg/): All right, topic on the table: NLP vs NLU vs NLG. I’m talking to you as a digital marketer who wants content that reads clean, answers fast, and doesn’t make your chatbot sound like it skipped breakfast. First things first, let’s define these right out of the gate so nobody has to pretend they knew and sneak off to Google later: Natural Language Processing (NLP) is the big umbrella for how computers handle human language; Natural Language Understanding (NLU) is the part that figures out meaning and intent; Natural Language Generation (NLG) is the part that writes responses from data. Now, […]
- [Semantics and Probabilistic Logic](https://caseykeith.me/semantics-and-probabilistic-logic/): All right, digital marketers, pull up a chair. I’m going to talk to you about a nerdy thing I work on in semantics and probabilistic logic… but in plain English so you can actually use it to make better content that ranks, converts, and doesn’t bore people to tears. I’ll keep the stats straight, the jokes dad-grade, and the advice practical. If I sound confident, it’s because I’ve broken this stuff a few times and learned what actually works. I’ve got regrets. We all do. Now, before we get going: I come from the old-school logic crowd. Think first-order predicate calculus. […]
- [Semantic Depth vs Semantic Width in Content Strategy](https://caseykeith.me/semantic-depth-vs-semantic-width-in-content-strategy/): Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top. In plain English. Semantic depth is when you pick a topic and actually cover it: the parts, the sub-questions, the “what ifs,” the how-to, and the “oh yeah, this too.” Semantic width is when you dabble in everything and commit to nothing. One day HVAC, next day paint colors, then gardening. Looks […]
- [Rank and Rent HVAC Websites: The No-Nonsense Beginner’s Guide](https://caseykeith.me/rank-and-rent/): All right, before we get going, here’s the simple version. You build a site that brings in calls for HVAC work, then you “rent” that site to a contractor who wants those calls. You’re a digital landlord. They’re your tenant. They pay. You smile. Obviously there is more to it, but that’s the core. I’ll walk you through how the model works, why HVAC is a sweet spot, what usually goes wrong, and what to do so your phone rings with leads instead of robocalls. I’ll toss in how to keep Google happy, how to pitch contractors, and some proof this […]
- [Reddit v. Perplexity: How AI Search Really Works](https://caseykeith.me/reddit-v-perplexity/): Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee, confusion, and a small sense of dread. Now, the eyebrow-raiser: Reddit says they posted something only Google could crawl. Hours later, Perplexity’s answers included that content. If the timeline holds, the clean explanation is somebody scraped Google’s results and piped the info into an answer engine. You might say, “Isn’t that how half the internet works” Yeah, kind of. The […]
- [Entity Alignment for Digital Marketers](https://caseykeith.me/entity-alignment/): All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact things.” That is it. And yes, this lines up with my Treasure Map Entity SEO teachings. If you want the full system, check out my course at https://mastercoursereviews.com/ and hop into my Facebook group, SEO Training Camp. Now, why should you care? Because when Google cannot tell if your “Water Heater Repair” page, your “Hot Water […]
- [Semantic Primes: A Simple Guide to NSM's 65 Universal Concepts](https://caseykeith.me/semantic-primes/): Semantic primes are basically the bare-bones building blocks of every language on Earth. You can think of them like the “starter kit” for human meaning, the same handful of core words that pop up whether you’re speaking English, Japanese, or yelling directions in traffic anywhere else. Linguists Anna Wierzbicka and Cliff Goddard have spent decades proving these 65 concepts show up in every tongue, which is pretty wild when you think about it. No matter how different we sound, we’re all working with the same linguistic toolbox, just assembling the pieces in our own way. Below is the complete, official inventory […]
- [Rethinking Local SEO](https://caseykeith.me/rethinking-local-seo/): The Parable of the Perfect Citation A dialogue for the modern business owner Student: I’ve been told that for local SEO, I need to get my business name, address, and phone number (NAP) listed on hundreds of directories, all with perfect consistency. Is this true? Teacher: Let me answer your question with another question: Why do you think search engines need hundreds of citations of your NAP to trust that your business exists? Student: Because… consistency signals legitimacy? The more places that list my business, the more real it seems? Teacher: A reasonable assumption. But consider this: Does Google need to […]
- [Talk with Liz Reid: Google's Head of Google Search](https://caseykeith.me/talk-with-liz-reid/): The Most Transformative Moment in Google’s History Liz Reid worked at Google for twenty years and she’s seen it all, from the first smartphones to smart speakers, but now she’s in charge while Google Search gets a full-on AI makeover. “AI in search has been an evolution. BERT, then MUM — early on that was behind the scenes for ranking. With AI Overviews, the role of AI became visible to users. We gained more conviction about how to bring them together. And honestly, we’re still at the beginning.”– Elizabeth “Liz” Reid, Head of Google Search Basically, Google’s not just “upgrading search.” […]
- [How Google’s Location Prominence Changed the Way Local Search Works](https://caseykeith.me/how-googles-location-prominence-changed-local-search/)
- [I’m 50 and Just Realized I’m Not in My 20s Anymore](https://caseykeith.me/im-50-and-just-realized-im-not-in-my-20s-anymore/): When your body starts arguing with your memories, you learn the truth about resilience, reinvention, and the quiet grace of slowing down. Now, before we get going, let me just say this: I’m 50, and I didn’t wake up on my birthday suddenly feeling old. It was a slow realization, kind of like that moment when you bend down to tie your shoe and think, When did this start making a noise? For most of my life, I’ve been moving: physically, mentally, digitally. I grew up in Ventura, California, when kids still roamed the streets on bikes and skateboards until the […]
- [Title Tag Best Practices Post Google Leak](https://caseykeith.me/title-tag-best-practices/): Why Your Title Tag Is The Headline That Pays The Bills All right, before we get fancy, let’s call it like it is: your page title is the headline. Old-school ad guys tattooed that on their souls, and they weren’t wrong. Ogilvy said five times as many people read the headline as the body, and when you write it, you’ve spent eighty cents of your dollar. Different studies might peg that 5x as 4 or 6. I don’t know. It’s in there someplace. Point is, the headline pulls the cart. Now, swap “headline” for “title tag” and you’ve basically got modern […]
- [Blogging Is Still a Viable Strategy in 2025](https://caseykeith.me/blogging-is-still-a-viable-strategy/): All right, so here’s how this started. Anastasia Rydaeva dropped a question in the Sisters in SEO Facebook group that a lot of people have been thinking but maybe haven’t said out loud: is blogging still worth it, or is Blogging Is Still a Viable Strategy just a nice idea from the past? Everyone knows I’m not a fan of blogging… clients want customers, not followers and DIYers. That being said… let’s get into this. “Grow your own blog and show the growth in question as a case study is an advice I sometimes encounter when it comes to tips on […]
- [Chrome DevTools Coverage: Find unused JavaScript and CSS](https://caseykeith.me/chrome-devtools-coverage/): All right, so the Coverage panel is basically your website’s tattletale, it points out every line of JavaScript and CSS that’s just sitting there doing nothing while slowing down your page. You know that feeling when your site takes forever to load and you start wondering if your router just gave up? Yeah, a lot of that comes from dragging around extra code you don’t even need. Why You Should Care Now, let’s be honest. Most of us web folks (or tinkerers who’ve been “learning as we go” for 10 years) have slapped on some big, shiny framework like Bootstrap because […]
- [Why I Don’t Hire “Creative Types”](https://caseykeith.me/why-i-dont-hire-creative-types/): Let’s be honest: not every personality (especially the “creative types”) fit in a business that has to make payroll every Friday. I run a company, not an art collective. After watching team after team over the years, I’ve learned a simple truth… ideas are cheap, execution is rare. The 80/20 Reality Pareto’s principle plays out in every workplace. Roughly 20 percent of employees generate 80 percent of the real output. The rest keep things moving but aren’t the drivers. It isn’t cruel; it’s math. When you understand that, you start looking for the traits that separate the few producers from the […]
- [Five Strategic Pillars for Entity SEO](https://caseykeith.me/five-strategic-pillars-for-entity-seo/): Let’s be real, the Five Strategic Pillars for Entity SEO are about way more than sprinkling in a few entities or tweaking a couple of keywords. The real results come from strategy. That’s where these five pillars make all the difference, because Entity SEO isn’t just a technical checklist; it’s a mindset. It’s the kind of big-picture thinking that skilled digital marketers already use… just focused on how search engines understand your expertise, authority, and relevance. Here’s the thing: a lot of people still treat SEO like it’s a maintenance job… check the boxes, tweak the code, move on. But anyone […]
- [Optimizing Your AI Content for Better Search Visibility](https://caseykeith.me/search-visibility/): The Big Picture Search visibility isn’t just about showing up on Google anymore, it’s about getting noticed by AI. In 2025, Microsoft reported that AI referrals to top websites jumped more than 350% year-over-year, proving that AI-powered results are now a massive part of how people discover content. So here’s the deal: ranking high isn’t enough. The real challenge is making sure AI actually selects your content for answers. Whether you’re dealing with Bing, Copilot, or whatever new assistant pops up next, your search visibility depends on how clear, structured, and easy-to-parse your writing is. If you’re not sure how Google […]
- [10 Ways to Make Your Content Actually Worth Reading](https://caseykeith.me/worth-reading/): If you want to make content that’s actually worth reading, you’ve got to stop cranking out the same cookie-cutter junk everyone else is posting. Nobody’s sitting around thinking, “Wow, I can’t wait to read another ‘Top 10 Tips for SEO’ article.” Nope. People want stuff that feels real, sounds human, and maybe even makes them laugh while they learn something. The secret? It’s all about picking the right lens, ten of them, to be exact, that help you tell your story from the angle that fits best. Whether you’re sharing a personal tale, breaking down the basics, or flexing your data […]
- [Understanding the HTML hgroup tag](https://caseykeith.me/html-hgroup-tag/): So the tonight, my buddy Henrik Blicher Hansen brought up the HTML <hgroup> Tag during our Treasure Map Google Meet, and man, that sparked a whole debate. Turns out, a lot of folks still aren’t sure what this little tag actually does, or if it even matters anymore. That conversation got me thinking: maybe it’s time to clear the air about what <hgroup> was supposed to do, why it kinda flopped, and what it means for SEO today. TL;DR: What Was Supposed to Do So, the folks who made HTML5 once thought, “Hey, people love slapping a subtitle under a main […]
- [Query Fan-Out: How Google AI Deep Search Works](https://caseykeith.me/query-fan-out/): The Engine Powering AI Search (Explained Like a Normal Human) All right, so you’ve probably noticed Google’s been getting way smarter lately. You ask it something complicated, and instead of tossing you a pile of links, it gives you a neat little essay like your high school teacher used to write on the board.That magic trick? It’s powered by something called Query Fan-Out, or QFO if you want to sound like you hang out with AI engineers for fun. Let’s break down what Query Fan-Out actually does, why it matters for SEO, and how it’s changing the way Google’s AI, and […]
- [EmbeddingGemma Unpacked: 10 Essential Questions Answered](https://caseykeith.me/embeddinggemma/): EmbeddingGemma is a breakthrough in embedding models: a compact, multilingual system designed to run on-device, offline, and with minimal resource demands. Drawing from Google’s Gemma family, it delivers high-quality text representations even on phones, tablets, or laptops. With just 308 million parameters and support for over 100 languages, it combines performance, flexibility, and privacy in a single tool, making it ideal for retrieval, semantic search, and local AI systems. (ai.google.dev) 1. What is EmbeddingGemma? EmbeddingGemma is a 308 million-parameter multilingual text embedding model developed by Google / DeepMind. (Google Developers Blog) It produces dense vector representations of text, usable for tasks […]
- [Juan's Remodelers - DEMO CONTENT](https://caseykeith.me/juans-remodelers-demo-content/): Tonight I decided to demo an easy way to create content and made up Juan’s Remodelers, a fake company, to give it a go. The original prompt given to Claude Sonnet 4.5: give me a list of ALL known entities related to home remodeling. List all known entities, all rare entities. this must be comprehensive and recursive Once results were finish approximately 7 minutes later I gave it another prompt: now create a service page for “home remodeling”. the business names is Juan’s Remodelers, Inc. Located in San Diego area. Use ALL the above entities salient to this service and its […]
- [Photography SEO](https://caseykeith.me/photography-seo/): All right, let’s talk about something that makes most photographers groan louder than a foghorn: photography SEO. Yeah, I know, it’s not as fun as a new lens, but it’s what gets your photos seen. This whole thing kicked off when Google’s John Mueller and Martin Splitt chatted about SEO for photographers on their “Search Off the Record” podcast. Martin’s not just a tech guy, he’s also a legit underwater photographer. So he’s out here wrestling with the same problems we all have, except he’s got the inside scoop from Google HQ. So let’s break down what he said, minus the […]
- [Optimizing Content for Chrome’s AI: The No-Nonsense Guide for Real-World SEO Folks](https://caseykeith.me/optimizing-content-for-chromes-ai/): The Great AI Takeover of Search All right, here’s the deal… Google and Chrome are flipping the search game faster than your uncle flips channels during football season. Forget keyword stuffing; that ship sailed. Chrome’s rolling out AI features that don’t just match your words, they actually understand what you mean. Yeah, it’s a little creepy… but also kind of brilliant. If you’re in digital marketing or SEO, especially the “Entity SEO” folks, this isn’t just another update to skim. This is survival training. Chrome’s AI now slices, stores, and recalls your content by meaning, not just by matching phrases. It’s […]
- [How to Clean Up Your Portfolio Categories Before Google Thinks You’re a Mess](https://caseykeith.me/how-to-clean-up-your-portfolio-categories/): So, here’s something funny about running an SEO course: people love asking the questions that Google hates answering.Case in point, Hilary Chapman from our Treasure Map crew drops this gem in the Facebook group, and I swear it’s the perfect example of portfolio bloat, which sounds like something you’d get from eating too many carbs, but nope, it’s when your portfolio categories multiply faster than rabbits. Let’s dig into Hilary’s question because it’s one a lot of creative folks trip over. The Real-World Question That Kicked This Off Hilary basically said: “My client does videography across six services, but their portfolio […]
- [Local Keyword Research and Content Creation](https://caseykeith.me/local-keyword-research/): All right, before you blow a weekend reading SEO blogs, let’s cut to it: local keyword research is just figuring out what people in your area are typing into Google when they need something you sell. It’s not rocket science… it’s digital eavesdropping. If you run an HVAC shop in Austin, you don’t care what folks in Chicago search for when their heater quits. You care about the guy down the street typing “AC repair Austin” while sweating through his shirt. That’s local keyword research in a nutshell: use Google’s own tools to see what the locals ask for, when they […]
- [What Is Search Intent And Why It Matters When Someone’s Toilet Is Overflowing](https://caseykeith.me/what-is-search-intent/): All right, let’s get real for a second. You ever been elbow-deep in a home emergency, pipe bursts, keys locked in the car, carpet smells like your dog exploded, and you Google something like “plumber near me”? Boom. That right there is search intent in action. What Search Intent Actually Means Search intent, or “what people actually want when they type stuff into Google,” is basically the difference between someone curious and someone ready to throw money at you to fix their mess. A lot of folks think it’s just “informational” versus “buying.” Nope. It’s more like: are they looking for […]
- [AARRR Metrics](https://caseykeith.me/aarrr-metrics/): Now, before we get going: yes, “AARRR” sounds like a pirate. No, it’s not about eye patches. AARRR Metrics are a simple way to track the whole customer journey: Acquisition, Activation, Retention, Referral, Revenue. Dave McClure cooked it up so teams stop arguing about vibes and start fixing what actually breaks. You want more than traffic. You want people to show up, get value, stick around, tell a friend, and pay you without you having to sell a kidney to fund ads. That’s AARRR. Let’s walk the stages, keep the facts straight, and make it digestible enough that you could explain […]
- [Local Agency Marketing Strategy: Stop Chasing Every City and Start Owning Your County](https://caseykeith.me/local-agency-marketing-strategy/): Here’s how this came up: a Treasure Map student asked me the today in the student only Treasure Map Facebook group, “Casey, should I make a ton of city-specific pages for every town near me? What if I tried to copy Thrive and build a city page for every major market in the country?” Now, that’s a fair question. But my straight answer? That’s not a winning Local Agency Marketing Strategy. Why I Don’t Play the “50 City Pages” Game Here’s the truth: thousands of agencies spam city pages. Even the big guys do it. But nine times out of ten, […]
- [SEO Keyword Placement: The 4 Critical Spots That Actually Matter](https://caseykeith.me/seo-keyword-placement-the-4-critical-spots-that-actually-matter/): Stop Shoving Keywords Everywhere Okay, let’s cut the nonsense. If you’re stuffing “best dentist in Oxnard” into every single sentence of your website, you’re not tricking Google, you’re basically waving a red flag that says “Hey, I read an SEO blog in 2012.” Spoiler alert: that’s gonna hurt you more than help. What actually works? Putting your keywords in the four spots that matter most. Think of it like a dartboard: you don’t need to throw darts all over the wall, just hit the bullseye a few times. Step One: Find the Right Word to Obsess Over Before you even touch […]
- [Context Scoring Adjustments for Answer Passages: How Google Chooses Your Snippets](https://caseykeith.me/context-scoring-adjustments-for-answer-passages-how-google-chooses-your-snippets/): If you’ve ever typed a question into Google and gotten that little box at the top with the “best” answer, you probably thought, “Cool, the robots saved me a click.” But behind the curtain, Google is running a whole scoring system that makes picking those snippets way more complicated than it seems. In fact, Google even patented the process. It’s called “Context scoring adjustments for answer passages” (US11409748B1, United States), and you can read the full thing here if you’re in the mood for 60 pages of bedtime material. Don’t worry though, I’ll give you the short-and-readable version. How It Works […]
- [The Complete Guide to Local SEO Services: Problems, Solutions, and the Language That Sells](https://caseykeith.me/the-complete-guide-to-local-seo-services-problems-solutions-and-the-language-that-sells/): All right, let’s cut through the noise. If you’re a digital marketer trying to package your local SEO services… or a business owner who just wants to know what the heck you actually need…you’re in the right place. I’ve been in the SEO trenches for years. Worked with mom-and-pop shops, mid-sized outfits, and seen plenty of “SEO gurus” promise the moon and then ghost their clients like a bad Tinder date. So let’s break down the real problems small businesses face, what actually fixes them, and the words that make clients perk up their ears instead of tuning out. The Real […]
- [How to Get the Robots to Notice You: 6 AI Metrics Every Brand Should Track (Plus Why CTR Still Pays the Bills)](https://caseykeith.me/how-to-get-the-robots-to-notice-you-6-ai-metrics-every-brand-should-track-plus-why-ctr-still-pays-the-bills/): All right, so you wanna know how to keep your brand from getting ghosted by AI. Basically, if these chatbots were the cool kids in high school, you’re trying to figure out how to sit at their lunch table without looking like a total dweeb. Let’s run through the six big metrics you should be paying attention to, and I’ll give it to you straight. 1. AI brand mention rate Okay, picture this: you’re on ChatGPT, Perplexity, Claude, or even Google’s shiny “AI Overviews,” and you type in a question. Some brands get name-dropped like they’re Beyoncé, while others? Crickets. Turns […]
- [Step-by-Step: How To Implement Entity SEO](https://caseykeith.me/step-by-step-how-to-implement-entity-seo/): 1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear Description Do it: In the first 100–150 words, answer who or what it is, what it does, and who it is for.Why it matters: If a smart 12-year-old can get it, Google can, too.Pro tip: Dates, locations, versions, and specs count as facts. Facts travel well. 3) Add Schema That Mirrors the Page Do […]
- [Two Ways To Think About Entity SEO](https://caseykeith.me/two-ways-to-think-about-entity-seo/): All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler alert: that is where entities walk in. What’s an entity, really? You don’t need a PhD for this. If you can name it, it is probably an entity. A person, a company, a product, Kilimanjaro, hiking, pizza. Even concepts like “fitness.” Google groups ideas into entities and connects them. Put “walking,” “hills,” and “fitness” together and, […]
- [Analysis Paralysis in Digital Marketing (When Thinking Too Much Costs You Money)](https://caseykeith.me/analysis-paralysis-in-digital-marketing/): All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis… when teams overthink so much that campaigns don’t get launched, content doesn’t get published, and opportunities just rot on the vine. The perfectionists are especially guilty. They weigh every alternative until no choice ever gets made. In the worst cases, analyzing becomes the substitute for doing. You don’t need a PhD to see the problem: if your campaign never launches, your results are always zero. How Analysis Paralysis Derails Marketing Missed OpportunitiesYou know […]
- [Google’s HEART Framework (For People Who Don’t Speak Silicon Valley)](https://caseykeith.me/googles-heart-framework/): Demystify Google's HEART framework for service businesses. Learn how to boost website happiness, engagement, adoption, retention, and task success to convert more leads.
- [How to Rank Higher in Google Maps and Local Search Results](https://caseykeith.me/how-to-rank-higher-in-google-maps-and-local-search-results/): CLAIM AND VERIFY YOUR GOOGLE BUSINESS PROFILE: Your Google Business Profile controls how you appear in local searches and Google Maps. First, claim and verify your listing to gain full control. Verification confirms you own or manage the business and increases your search visibility. COMPLETE YOUR PROFILE INFORMATION: Fill every section of your profile. Incomplete profiles miss search opportunities. Essential Details to Add: Maintain NAP Consistency: Use identical Name, Address, and Phone Number across your website and all online directories. Google cross-references these listings to verify your business. Inconsistent information reduces your visibility. ADD VISUAL CONTENT :Upload high-quality photos and videos […]
- [The Complete Entity SEO Playbook: From Discovery to Domination](https://caseykeith.me/the-complete-entity-seo-playbook-from-discovery-to-domination/): Discover how entities, not just keywords, drive modern SEO success. Learn how Google’s Knowledge Graph, RankBrain, and BERT interpret entities to boost rankings, build authority, and unlock hundreds of untapped search queries.
- [Understanding Karma and Self-Determination](https://caseykeith.me/understanding-karma-and-self-determination/): The Mechanics of Personal Karma Every action you initiate returns to you as a direct consequence. This karmic principle operates continuously, even when results contradict your conscious intentions. Your karma encompasses all outputs from your being, not just deliberate choices. The concept becomes problematic only when you restrict your identity to conscious, voluntary behaviors. Your complete identity incorporates unconscious processes, environmental interactions, and the behaviors of what you perceive as external to yourself. Recognizing False Interpretations of Unity Western practitioners who experiment with psychedelic substances often misinterpret the sensation of unity between internal and external reality. They conclude they control everything, […]
- [Why I Release Control to Build Real Capacity](https://caseykeith.me/why-i-release-control-to-build-real-capacity/): I Discovered Power Through Delegation Personal oversight does not guarantee quality outcomes in complex systems. I spent years believing that direct control produced the best results, but data from successful organizations proved otherwise. The most effective leaders I studied consistently delegated meaningful work to capable team members. They assigned clear responsibilities, established success metrics, and then removed themselves from daily execution. This practice generated stronger organizations with better resilience than any amount of personal supervision could create. My decision-making process follows similar principles of distributed authority. Choices emerge from accumulated experience rather than exhaustive analysis of every variable. I previously attempted […]
- [Semantic Triples and Schema for Local Service Pages](https://caseykeith.me/semantic-triples-and-schema-for-local-service-pages/): What Schema.org Does for Local Pages Schema.org is a structured data vocabulary used to mark up web content for machine readability. For local services like Joe’s Plumbing, Schema.org makes business details discoverable, searchable, and displayable through rich results, knowledge panels, and Google Maps. Schema defines what is being described (Plumber, LocalBusiness, Service), and structured data uses semantic triples to express how each concept relates to others. What a Semantic Triple Means A semantic triple is the core data unit of the Semantic Web and Knowledge Graphs. It represents a single fact: Example: (“Joe’s Plumbing”, “serves”, “Springfield, IL”) Triples interlink entities. These […]
- [I Found the AI Design Tool That Actually Works: Love Art](https://caseykeith.me/i-found-the-ai-design-tool-that-actually-works-love-art/): Yesterday was different. I was sitting on my deck here at Silver Strand Beach, watching JJ chase shadows while Patch and Boo Boo napped in the afternoon sun. My laptop was open. A new AI design tool called Love Art had just launched after gathering over one million people on their waitlist. I had to try it. Love Art isn’t another overhyped AI gimmick that promises everything and delivers mediocre results. This tool actually thinks in design language. It plans workflows. It delivers professional assets ready for real use. The Test That Changed My Mind I decided to be difficult. My […]
- [How To Avoid AI Overviews](https://caseykeith.me/how-to-avoid-ai-overviews/): AI Overview Trigger Statistics High AI overview triggers: Low AI overview triggers: Keywords That Trigger AI Overviews (AVOID These) Keywords to Target (AI Overview-Resistant) 1. Branded & Transactional Keywords 2. Local Commercial Keywords 3. Price/Deal Keywords 4. Comparison Keywords (Highly Recommended) Why These Keywords Work Strategy Summary Target: Mid-funnel and bottom-funnel keywords (commercial intent) Avoid: Top-funnel informational queries Focus on: Comparison keywords as a “happy medium” that still avoid detailed AI overviews
- [SEO for Small Businesses: A Practical Guide](https://caseykeith.me/seo-for-small-businesses-a-practical-guide/): This article includes insights sourced from the Google Search team podcast with John Mueller and Martin Splitt. Want More Customers to Find You Online? Did you know that 93% of online experiences begin with a search engine? If you run a small business, learning the basics of SEO could be the most impactful (and affordable) way to reach new customers, starting today. This guide combines expert insights from Google’s own SEO team… plus proven steps you can take right now. What Is SEO, and Why Does It Matter for Small Businesses? “Everyone who is about to get in contact with SEO […]
- [Understanding Keywords, Long-Tail Keywords, and Entities](https://caseykeith.me/understanding-keywords-long-tail-keywords-and-entities/): If you’ve ever wondered about the relationship between keywords, long-tail keywords, and entities in SEO, you’re not alone. During a recent live stream, I had the opportunity to break down these concepts using a real-world example that perfectly illustrates how these elements work together in modern search optimization. Understanding Entities in SEO Let’s start with the big picture. When we talk about entities in SEO, we’re referring to the fundamental “things” that search engines understand – people, places, objects, and concepts. But it goes deeper than the traditional grammar definition. Take the example I used in the video: a Runner’s World […]
- [Entity SEO Tip #12: You're Hoarding Link Juice Like It's 2005](https://caseykeith.me/entity-seo-tip-12-youre-hoarding-link-juice-like-its-2005/): Your content links to nobody. You avoid linking to external sources because you think it hurts your SEO rankings. This outdated strategy actually damages your entity authority because Google evaluates expertise partially through your willingness to reference credible industry sources. Link to authoritative sources that support your points. Reference industry leaders, research studies, official documentation. This isn’t about giving away link equity, it’s about demonstrating your content exists within the broader industry knowledge ecosystem. When you link to established entities in your field, Google maps these connections and understands your brand as part of the authoritative network rather than an isolated […]
- [Entity SEO Tip #11: Your Team Is Invisible to Google](https://caseykeith.me/entity-seo-tip-11-your-team-is-invisible-to-google/): Your content lacks human faces. You write everything in corporate voice without mentioning the actual experts behind your insights. Google’s algorithm increasingly values content with clear authorship because real expertise comes from real people, not faceless brands. Name your team members in relevant content. Connect their expertise to specific topics naturally. When your marketing director writes about social media strategy, mention their name and background. When your technical team explains implementation, reference their specific experience, because Google builds entity profiles for people just like it does for businesses, and content authored by recognized experts carries significantly more authority than anonymous corporate […]
- [Entity SEO Tip #10: You're Still Thinking in Keywords](https://caseykeith.me/entity-seo-tip-10-youre-still-thinking-in-keywords/): Your content strategy is stuck in 2010. You organize topics around keywords instead of entities, creating disconnected pages that compete against each other. Google can’t understand how your content connects because you’re not building entity relationships systematically. Stop grouping content by keywords. Start clustering around your core business entities instead. Create pillar pages for your main entities, then build supporting content that explores every aspect of those entities. When you write about “digital marketing services,” connect it to your brand entity, your team entities, your methodology entities, and your industry relationship entities, because Google now evaluates topical authority by understanding how […]
- [Entity SEO Tip #9: Your Content Lives in a Vacuum](https://caseykeith.me/entity-seo-tip-9-your-content-lives-in-a-vacuum/): Your content mentions only your own brand. You avoid naming competitors, partners, or industry leaders because you think it helps your SEO. This isolation strategy backfires completely because Google understands entities through their relationships with other entities, not through standalone mentions. Name related entities naturally in your content. Mention industry leaders, partners, even competitors when relevant. This demonstrates your brand operates within a real industry ecosystem rather than existing in isolation. When you reference other established entities, Google maps the connections between your brand and the broader industry landscape, which strengthens your entity authority because search engines recognize that credible businesses […]
- [Entity SEO Tip #8: Your FAQs Are Missing Their Superpower](https://caseykeith.me/entity-seo-tip-8-your-faqs-are-missing-their-superpower/): Your FAQ section sits there doing nothing. It answers questions but doesn’t tell Google these are actually frequently asked questions. You’re missing massive search opportunities because you haven’t added FAQ schema markup to structure this content properly. Add schema markup to your FAQ section today. Google will understand these as real questions. This isn’t just about appearing in search snippets, though that helps tremendously. FAQ schema tells Google your brand entity has authoritative answers to specific industry questions, which builds topical authority signals that influence rankings across your entire site, because when Google sees you consistently providing structured answers to common […]
- [Entity SEO Tip #7: Stop Writing Like a Robot](https://caseykeith.me/entity-seo-tip-7-stop-writing-like-a-robot/): Your content sounds artificial. You’re cramming keywords into sentences that no human would ever speak aloud. Google’s AI can detect this forced language, and it’s killing your entity recognition because natural language processing favors content that sounds genuinely human. Write like you talk. Describe your relationships with industry concepts naturally. Instead of saying “our SEO services provide optimization solutions,” say “we help businesses rank higher in Google search results.” This natural approach helps Google understand the real connections between your brand entity and the problems you solve, because search engines now prioritize content that demonstrates authentic expertise through conversational, helpful language […]
- [Entity SEO Tip #6: Your Old Content Is Sabotaging You](https://caseykeith.me/entity-seo-tip-6-your-old-content-is-sabotaging-you/): Your existing content mentions entities weakly. Blog posts reference your brand inconsistently, use vague pronouns instead of clear entity names, and fail to establish proper relationships between concepts. This confuses Google’s entity recognition system completely. Audit your content today. Find pages where you wrote “we” instead of your company name. Look for weak entity references that Google can’t connect to your brand authority. Replace vague language with specific entity mentions that clearly establish ownership and expertise, because every piece of content on your site either strengthens or weakens your entity signals, and most businesses unknowingly publish content that dilutes their authority […]
- [Entity SEO Tip #5: Find Out If Google Knows You Exist](https://caseykeith.me/entity-seo-tip-5-find-out-if-google-knows-you-exist/): Your brand might be invisible to Google’s Knowledge Graph. Most business owners assume Google recognizes their company as an entity, but they’ve never actually checked. This ignorance costs them massive search opportunities. Test this now. Search for your brand name plus the word “entity” in Google. Look for Knowledge Panel results, entity suggestions, or related entity connections. If nothing appears, Google doesn’t recognize your business as a distinct entity yet, which means you’re competing purely on keywords instead of leveraging the massive advantage that comes with established entity authority in search results. Many successful businesses discover they don’t exist in Google’s […]
- [Entity SEO Tip #4: Your About Page Is Your Entity Declaration](https://caseykeith.me/entity-seo-tip-4-your-about-page-is-your-entity-declaration/): Your About page is weak. It reads like generic corporate speak instead of clearly defining your business entity. Google can’t understand who you are from vague mission statements and buzzword soup. Fix this today. Write an About page that explicitly states what you do, who you serve, and how you’re different. This page should be your entity manifesto. It needs to clearly connect your brand to specific industry concepts, mention your key team members by name, and establish relationships with related entities in your space, because Google uses About pages as primary sources for understanding business entities and their expertise areas. […]
- [Entity SEO Tip #3: Get Your Google Business Profile Right](https://caseykeith.me/entity-seo-tip-3-get-your-google-business-profile-right/): Your Google Business Profile is broken. Most businesses think they’ve completed it, but they haven’t. They’re missing the entity signals that matter most. Google needs consistent information everywhere. Your business name must match exactly across all platforms. Your address format should be identical. Phone numbers need consistency too. This isn’t just about local search anymore. It’s about entity recognition across Google’s entire ecosystem, because when your business information conflicts between your website, social profiles, and directories, Google treats you as multiple unclear entities rather than one authoritative source. Smart businesses audit their NAP data weekly. They fix inconsistencies immediately. They understand […]
- [Entity SEO Tip #2: Lead with Your Brand](https://caseykeith.me/entity-seo-tip-2-lead-with-your-brand/): Your brand name matters. It needs to appear early on every important page. Most businesses bury their identity deep in their content, forcing Google to guess who they are. The fix is simple. Mention your brand within the first 100 words of each key page. This isn’t about keyword stuffing. It’s about entity recognition. When Google scans your content, it looks for clear signals about which entity owns the expertise being shared, and early brand mentions provide that crucial context immediately. Smart businesses do this naturally. They introduce themselves upfront. They establish ownership of their content from the very beginning, making […]
- [Entity SEO Tip #1: Tell Google WHO You Are!](https://caseykeith.me/entity-seo-tip-1-tell-google-who-you-are/): Most websites fail. They never introduce themselves properly to Google’s AI. Today’s solution is simple: Add Organization schema markup to your homepage. Think of it as your business card for search engines. It tells Google your name, what you do, where you’re located. More importantly, it shows how you connect to your industry. This takes just 15 minutes. Google provides the tool for free. Your search visibility can improve immediately. The businesses seeing 200-400% traffic increases all start with this fundamental step, because when Google understands who you are as an entity rather than just a collection of keywords, everything changes. […]
- [2025 Toyota RAV4 Hybrid XLE: My Favorite Car I've Owned](https://caseykeith.me/2025-toyota-rav4-hybrid-xle-my-favorite-car-ive-owned/): If you value fuel economy above all else, buy it. If you want the best hybrid SUV, THIS IS IT. I love my 2025 RAV4 Hybrid XLE. It remains the most fuel-efficient SUV in its class at 39 mpg combined, backed by Toyota’s legendary reliability and segment-leading resale values. Yet it finished last in every recent comparison test, outclassed by newer rivals in refinement, technology, and driving dynamics. It’s simultaneously the smart choice and the compromised one; a vehicle that excels at its primary mission while falling short of modern expectations. After 30,000 miles of ownership, dozens of dealer visits for […]
- [How to Perform Semantic Analysis with OpenAI and Gemini Embeddings](https://caseykeith.me/how-to-perform-semantic-analysis-with-openai-and-gemini-embeddings/): Turn text into understanding. Now. Both platforms offer state-of-the-art embeddings. OpenAI launches text-embedding-3-small and text-embedding-3-large. Google responds with gemini-embedding-exp-03-07. The race is on. Quality soars. Prices drop. Developers win. Start Here: OpenAI’s Power Move text-embedding-3-small processes 62,500 pages per dollar. Fast. Cheap. Accurate enough. This model handles 8,192 tokens, delivers 1,536 dimensions, and achieves 62.3% on MTEB benchmarks. Most projects start here. Want more precision? text-embedding-3-large doubles the dimensions to 3,072. Performance jumps to 64.6%. Cost increases to $0.13 per million tokens. Still processes 9,615 pages per dollar. The choice becomes clear: volume or accuracy. But here’s what changes everything. Dimensions […]
- [The Embedding Wars: How Tech Giants Battle for Semantic Supremacy](https://caseykeith.me/the-embedding-wars-how-tech-giants-battle-for-semantic-supremacy/): Every major tech company has built their own way to understand language. They’re not just competing on search results. They’re competing on comprehension itself. Google started the revolution with Universal Sentence Encoder. It maps entire sentences to vectors. Not words. Sentences. The model captures meaning at the thought level, encoding complete ideas into 512-dimensional space. Feed it “The cat sat on the mat” and it understands the whole relationship, not just individual words. Then came BERT. Bidirectional Encoder Representations from Transformers. It reads text both ways. Forward and backward. Context flows from every direction. BERT doesn’t just know that “bank” appears […]
- [The Truth About Semantic SEO That Nobody's Talking About](https://caseykeith.me/the-truth-about-semantic-seo-that-nobodys-talking-about/): Real semantic SEO isn’t about keyword density. It’s not about LSI keywords. It’s about mathematical understanding. Search engines now think in vectors. They convert your content into embeddings. These are numerical representations of meaning itself. Every word, every sentence, every concept becomes a point in high-dimensional space. Your content lives as coordinates in a universe of meaning. Here’s what actually happens when Google reads your page: Your text transforms into numbers. Specifically, into arrays of floating-point values. Each dimension captures some aspect of meaning. Related concepts cluster together. Unrelated concepts drift apart. The engine measures relationships through cosine similarity, calculating the […]
- [Brand Guide Template](https://caseykeith.me/brand-guide-template/): Who We Are [Organization Name] is a [type of organization/institution] founded in [year] in [location]. [Brief description of what the organization does, its mission, and key offerings]. [Add relevant statistics about size, reach, or impact]. The organization serves [target audience description] and is known for [key distinguishing characteristics]. Brand Platform Our brand platform inspires messaging that is uniquely ours: [core brand essence/word]. More than a logo or tagline, our brand platform establishes the brand foundation from which all marketing decisions are made. If a message falls outside our brand promises, it’s probably not worth telling. Promise to Make it [Brand Essence] […]
- [Treasure Map SEO: Semantic SEO Course](https://caseykeith.me/treasure-map-seo/): Update SEO Strategy with Patent-Based Optimization I’ve developed Treasure Map SEO through extensive research and real-world implementation to bridge the gap between keyword-focused SEO and semantic search. My course teaches semantic optimization backed by Google patents and proven methodologies. Key DifferentiatorsUnlike conventional SEO courses that focus solely on keywords, my Treasure Map SEO provides: Course BenefitsImprove Your SEO ImplementationIn my course, I’ll teach you: Practical Implementation ToolsI provide access to my: Develop Technical SkillsCorrect SEO ImplementationI’ll show you how to: Content DevelopmentI’ll teach you my methods for: Authority SignalsIndustry-Validated MethodologyMy course is: My Implementation FrameworkSystematic Approach to SEO Optimized Early Adopter […]
- [Google Monopoly: How Chrome's Dominance Shapes the Future of Search](https://caseykeith.me/google-monopoly/): Google Monopoly: Chrome’s Hidden Role (video below)
- [The Best Location Research GPT](https://caseykeith.me/location-research-gpt/): Location Research GPT is a custom research bot powered by OpenAI that finds local business information. Instructions {“Research is creating new knowledge.” – Neil Armstrong|“The more you know, the more you realize you don’t know.” – Aristotle|“Discovery consists of seeing what everybody has seen and thinking what nobody has thought.” – Albert Szent-Gyorgyi|“Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Hurston|“Somewhere, something incredible is waiting to be known.” – Carl Sagan|“The best research you can do is to talk to people.” – Terry Pratchett|“The important thing is not to stop questioning. Curiosity has its […]
- [Best What's Local GPT](https://caseykeith.me/whats-local-gpt/): What’s Local GPT is a custom research bot powered by OpenAI that finds local business information. Instructions {Technology is best when it brings people together. – Matt Mullenweg|The real problem is not whether machines think but whether men do. – B.F. Skinner|The art challenges the technology, and the technology inspires the art. – John Lasseter|Artificial Intelligence has the same relation to intelligence as artificial flowers have to flowers. – David Parnas|All of the biggest technological inventions created by man—the airplane, the automobile, the computer—says little about his intelligence, but speaks volumes about his laziness. – Mark Kennedy|Technology, like art, is a […]
- [I Have Multiple Sclerosis Since Diagnoses in 2012](https://caseykeith.me/i-have-multiple-sclerosis/): I have multiple sclerosis. My name is Casey Keith, and I was born in Ventura. In 2012, I woke up blind in my left eye and paralyzed from the chest down. The diagnosis came shortly after my father, Reed, was murdered at his computer repair business (eChaps, Inc.) in Lancaster in 2012. I weighed 517 lbs then and owned three businesses in Lancaster, CA. Using the ketogenic diet, I lost 384 lbs in 19 months. For the first 42 days, I did a water-only fast and walked 10,000 steps a day through Burbank. Walking for weight loss became a crucial part […]
- [Living with MS Has Challenges](https://caseykeith.me/living-with-ms-has-challenges/): Living with MS has challenges, that’s for sure. Diagnosed with multiple sclerosis (MS) in 2012, I’ve navigated a journey filled with ups and downs, learning to adapt to an unpredictable reality. MS is a chronic illness that affects my central nervous system, disrupts my routines, and introduces a range of symptoms. Each day requires a balance of resilience and a proactive approach to maintain the quality of my life. Understanding My Challenges For me, living with MS means constant unpredictability. Symptoms like fatigue, dizziness, and muscle weakness are not just words; they are experiences that vary daily. Some days, I wake up feeling […]
- [MS Makes My Life Unpredictable](https://caseykeith.me/ms-makes-my-life-unpredictable/): Pondering the twists and turns of living with MS, discover how resilience blooms in the face of uncertainty.
- [The Joys of Owning a Black Cat](https://caseykeith.me/the-joys-of-owning-a-black-cat/): Owning a black cat brings a unique sense of joy and companionship. The sleek elegance of their black coats and the enigmatic allure of their eyes create a mesmerizing presence. Beyond their aesthetics, black cats hold a special place in many cultures, often symbolizing luck and prosperity. However, the true essence of the joy they bring goes beyond superstitions. There is a deeper connection that black cat owners experience, one that enriches lives in ways that only those who have shared their home with these mysterious felines can truly understand. Learn More The Joys of Owning a Black Cat Black Cats are a joy to own, bringing a unique […]
- [5 Reasons to Visit Ventura](https://caseykeith.me/5-reasons-to-visit-ventura/): Yearning for coastal adventures? Ventura beckons with its golden shores, outdoor thrills, and...
- [Living With Multiple Sclerosis Is Harder Then It Looks](https://caseykeith.me/living-with-multiple-sclerosis-is-harder-then-it-looks/): Living with multiple sclerosis is harder than it looks. Take, for example, the misconception that all individuals with MS have difficulty walking. While this may be true for some, the reality is that symptoms can vary widely from person to person. What makes it even more challenging is that many of the symptoms are invisible, making it difficult for others to understand the daily struggles I face. The unpredictability of the disease, the physical and emotional toll it takes, and the constant need for treatment and support all contribute to the difficulty of living with MS. It’s a constant battle that […]
- [Corn Burritos: A Ventura Tradition](https://caseykeith.me/corn-burritos-a-ventura-tradition/): Nearly 70% of Ventura locals have a shared culinary memory: the taste of corn burritos from TopHat: A Ventura Tradition. I’ve been frequenting this family-owned gem since childhood, and its allure hasn’t faded. There’s a certain mastery required to craft their handmade tortillas and the perfectly seasoned fillings that nestle within. Each visit feels like a step back into a simpler, more authentic time when recipes were handed down and savored, not rushed. It’s not just about the food but the tradition it represents and the community it continues to bring together. As I prepare to share this tradition, I’ll break […]
- [Keyword Chef Review 2024](https://caseykeith.me/keyword-chef-review/): My Keyword Chef Review is different. Keyword Chef was developed in 2021 by my friend and founder, Ben Adler. This software assists users in identifying low-competition, long-tail keywords with strong search intent. Unlike other tools that provide numerous irrelevant keywords, Keyword Chef utilizes automatic filtering to display only relevant phrases that users aim to target. The clean interface and intuitive workflow make Keyword Chef easy for beginners to master. Within the Discover and My Reports tabs, you can perform focused keyword searches across categories like Questions, How-To, Wildcard, and more. Keyword Chef has Bulk SERP Checker, which analyzes keywords and highlights […]
- [Labrika Review 2023: Inside Look at the Top-Rated SEO Analysis Tool with Lifetime Deal](https://caseykeith.me/labrika-review/): My Labrika review will not be like others. Labrika is an AI-powered all-in-one SEO tool that provides website audits, content optimization, rank tracking, and reporting. It uses a machine learning algorithm to analyze websites and provide actionable recommendations to improve SEO. Labrika checks over 200 critical ranking factors to help optimize pages and increase search engine visibility. Features include site audits for technical and SEO issues, content analysis compared to top competitors, rank tracking for keywords and locations, and customizable reports that can be white-labeled. Labrika currently has over 45,000 websites using the software and has processed over 12 million keywords. […]
- [Hostinger Review 2023: Pros & Cons and Features](https://caseykeith.me/hostinger-review/): I’ve been using Hostinger’s hosting services for a while now, and I’m here to give you my Hostinger review for 2023. Here, I’ll share Hostinger’s features, pricing, performance, ease of use, customer support, and my opinion. Read on to get the full scoop with my Hostinger review and see if it’s the right choice for your website. Key Takeaways of My Hostinger Review Hostinger, a leading web hosting service provider, offers various hosting solutions tailored to diverse needs, serving over 29 million users across 178 countries. With single to multiple plans, they cater to everyone, providing reliable, fast servers with minimal […]
- [My 2011 Toyota Prius Review](https://caseykeith.me/my-2011-toyota-prius/): My 2011 Toyota Prius review… My ownership of the 2011 Toyota Prius (XW30), an eco-friendly midsize vehicle in the Toyota hybrid line-up and part of the green commuting movement for 12 years, has solidified my love for fuel-efficient cars. Its full hybrid technology, operating on the engine or the battery, presents an engine-battery combination that has saved me significant money on fuel with its impressive miles per gallon (mpg) and boasting excellent engine efficiency as a high mileage car. The keyless entry and ignition system–a rarity for 2011 model vehicles and one of its many convenience features–speaks to the vehicle’s advanced […]

## Pages

- [GMB Post Creator](https://caseykeith.me/gmb-post-creator/)
- [Search Quality Rater Tool](https://caseykeith.me/search-quality-rater-tool/)
- [Subscription Dashboard](https://caseykeith.me/subscription-dashboard/)
- [SERP Spy](https://caseykeith.me/serp-spy/)
- [Astrology Guru](https://caseykeith.me/astrology-guru/)
- [Editor](https://caseykeith.me/editor/)
- [Content Alignment](https://caseykeith.me/content-alignment/)
- [Semantic Analysis](https://caseykeith.me/semantic-analysis/): [semantic]
- [Topic Gap Analysis](https://caseykeith.me/topic-gap-analysis/): [topic_gap_analysis]
- [Semantic Keyword Clustering Tool](https://caseykeith.me/keyword-clusterer/): Semantic Keyword Clustering Tool Google Gemini API Key: Get your free API key from: Google AI Studio Save API key locally Keywords (one per line): Number of clusters: Start Clustering
- [Account Usage Policy](https://caseykeith.me/account-usage-policy/)
- [Delivery Policy](https://caseykeith.me/delivery-policy/): Delivery Policy for Casey Keith Effective Date: 07-06-2024 At Casey Keith, we provide access to custom GPTs for ChatGPT through subscription-based plans. This Delivery Policy explains how access is granted and outlines the process for ensuring you receive the services you’ve purchased. 1. Access to Custom GPTs 2. Subscription-Based Access 3. Requirements for Access 4. Troubleshooting Delivery Issues 5. Changes to Delivery Service Modifications: We reserve the right to update or modify the custom GPTs to improve performance and maintain relevance. Any changes will not affect your access during your subscription period. Contact Us If you have questions or experience issues […]
- [Returns Policy](https://caseykeith.me/returns-policy/): Return Policy for Casey Keith Effective Date: 07-06-2024 At Casey Keith, we provide access to custom GPTs for ChatGPT through subscription-based plans. As these are digital services delivered immediately upon subscription activation, we do not accept returns under any circumstances. Please review this policy carefully before making a purchase. 1. No Returns 2. Email Verification Requirement 3. Cancellation of Subscription 4. Exceptions The only exceptions to this no-return policy are: If you believe your situation qualifies for an exception, please contact us at casey@caseykeith.me within 7 days of your purchase. Include your order details and a detailed explanation of the issue. […]
- [No Refunds Policy](https://caseykeith.me/refund_policy/): Refund Policy for Casey Keith Effective Date: 07-06-2024 At Casey Keith, we provide access to custom GPTs designed for use with OpenAI’s ChatGPT through subscription-based plans. Subscriptions allow access to these tools via the email linked to your order and require an active OpenAI ChatGPT account. Additionally, when accessing the custom GPTs within ChatGPT, you will be asked to verify your email address to confirm an active subscription. Due to the nature of our services, we do not offer refunds after a subscription purchase is completed. 1. No Refunds 2. Subscription Cancellation 3. Email Verification and OpenAI ChatGPT Access 4. Exceptions […]
- [Keyword Extractor](https://caseykeith.me/keyword-extractor/): Casey's keyword extraction tool.
- [My account](https://caseykeith.me/my-account/)
- [Checkout](https://caseykeith.me/checkout/)
- [Cart](https://caseykeith.me/cart/)
- [Shop](https://caseykeith.me/shop/)
- [Text Analysis Tool: FREE Natural Language Processing (NLP)](https://caseykeith.me/text-analysis-tool/): The Text Analysis Tool is a FREE web-based application designed to provide insightful analysis of textual data. Leveraging several natural language processing (NLP) techniques, this tool helps users better understand their text by identifying the most significant words, phrases, and entities. It also highlights the grammatical roles and frequency of different parts of speech within the text. Text Analysis Tool Features How to Use the Text Analysis Tool The Text Analysis Tool Application This FREE NLP tool is ideal for writers, researchers, data analysts, and anyone interested in gaining insights from textual data. Whether you are analyzing a document, an article, […]
- [Word String Tool](https://caseykeith.me/word-string-tool/): FREE Word String Tool
- [SEO Gap Analysis](https://caseykeith.me/seo-gap-analysis/)
- [Sitemap](https://caseykeith.me/sitemap/)
- [Book Me Today](https://caseykeith.me/book-me/)
- [Privacy Policy](https://caseykeith.me/privacy-policy/): Who we are Our website address is https://caseykeith.me. Comments When visitors leave comments on the site, we collect the data shown in the comments form and the visitor’s IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media If you upload images to the […]
- [Casey Keith — Entity SEO Strategist](https://caseykeith.me/)
- [Terms and Conditions](https://caseykeith.me/terms-and-conditions/)
- [About Casey Keith](https://caseykeith.me/about/): Casey Keith is an Entity SEO strategist, software founder, educator, and former Silicon Valley security engineer from Ventura, California. He earned an MS in Computer Science from Stanford University in 1994 and now teaches entity-oriented search, semantic SEO, structured data, and knowledge graphs. Casey founded PirateSERP and SEO Training Camp and co-founded LocalisedSEO.
- [Contact](https://caseykeith.me/contact/): Want Folks to Actually Find You Online? Hey, I’m Casey Keith. Been helping local businesses show up on Google since 2012, back when “SEO” sounded like something you needed a tech degree for. Turns out, it’s mostly common sense, data, and consistency… kind of like staying in shape, but for your website. Now, I’m not one for bragging, but my clients stick around. Like, 99% of them. I think it’s because when your phone starts ringing more, you don’t shop around for a new SEO guy. What Happens When You Reach Out Here’s the no-nonsense process: Ways to Stay Connected And […]

## Products

- [Casey GPTs](https://caseykeith.me/product/casey-gpts/): Casey GPTs are custom GPTs made fro SEO by SEO expert Casey Keith.

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/caseykeith.me/mcp)

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